Spectralink Reunites With LEWIS PR
Workplace Wireless Solutions Expert Returns to Global Agency
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 05/28/13 -- , the global digital communications agency, has been appointed to handle the PR program across North America and Europe for , a global leader in wireless solutions for the workplace.
LEWIS will drive the global PR strategy. The aim is to raise the profile of Spectralink following its divestiture from Polycom in December 2012. The former enterprise wireless division of Polycom was acquired by Sun Capital Partners. It re-launched as Spectralink on December 4, 2012, the name it held prior to its acquisition by Polycom in 2007.
LEWIS will be managing a campaign to reintroduce Spectralink to the market. Campaign goals for the first year include building brand equity with customers and partners, and educating on how Spectralink's solutions solve everyday communications challenges in the workplace.
The campaign will combine news, customer stories, thought leadership and social media to raise awareness of how the company's mobile handsets and workplace solutions improve efficiency, reduce errors and save costs. Healthcare, retail and manufacturing media will be the primary target sectors.
"We were looking for a strong agency partner with international presence to get Spectralink back on the map," said Michelle Chessler, Director of Marketing at Spectralink. "Having worked with LEWIS PR previously, we are always impressed by their proactive, creative approach, professionalism and team work. Given our ambitions to grow quickly in the wireless workplace solutions arena, and show how easy it is to solve everyday communications challenges, it was the perfect opportunity to rekindle our relationship."
The campaign will also involve a profile-raising program for the Danish President & CEO, Sten Dyrmose, who is relocating to Boulder, Colorado, US to head the business.
"It's exciting to be working with Spectralink again. The company has strong cultural values, an impressive heritage and a passionate CEO. Its innovative wireless workplace solutions are making a real difference in solving issues like patient safety, customer satisfaction and employee productivity. These are the perfect ingredients for a strong PR campaign," said Sally O'Neill, VP International at LEWIS PR. "Working with our teams on-the-ground in the US, UK, and across Europe, we're in a good position to deliver a consistent, coordinated and creative PR campaign across multiple markets."
The 12-month retainer kicked off on May 13, 2013.
, a global leader in wireless solutions, solves the everyday problems of mobile workers through technology, innovation and integration that enable them to do their jobs better. By constantly listening to how customers move through their workdays, Spectralink is able to develop reliable, enterprise-grade voice and data solutions and deliver them through a powerful, durable device. For more information, please visit or call +1 (303) 441-7500.
is a global PR and digital communications agency. In addition to traditional media and analyst relations, LEWIS specializes in , digital marketing and creative services. It works with companies to implement integrated communications programs on an international scale. LEWIS works with across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has 25 wholly-owned across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.
Noah Dye
415-432-2480
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Datum: 28.05.2013 - 09:00 Uhr
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