Lord Bingo Reveals Rising Bingo Brands in Special Bingo Insights Report
(Thomson Reuters ONE) -
May 2013 - Breaking News: UK bingo portal site Lord Bingo has just released
their May 2013 Google Trends Results, with data illustrating online bingo trends
currently capturing market share.
Lord Bingo's report highlights those online bingo sites showing real growth in
the industry based on Key Performance Indicator (KPI'S) tools like Google
Trends.
The report focuses on the top 5 bingo sites with the highest search rate
increase during H1 of 2013. The search rate index tool is widely perceived as a
key predictor of brand strength, as it reflects the site's progress in the
market.
Topping the list was new bingo site Lucky Pants Bingo, a breakout site with an
impressive 1,000% increase.
Vernon's Bingo came in at #2 with a 700% jump, followed by Iceland Bingo with a
growth rate of 250%.
Dream Bingo and Gala Bingo ranked 4(th) and 5(th) on the list, respectively,
with growth rates upwards of 60%.
"This is the second time that a new bingo brand has ranked first on the Google
Trends report, - last August Robin Hood Bingo took first place - which says a
lot about brand strength, said Bar Bohadna, Marketing Director of Lord Bingo.
"The online bingo market is literally flooded with hundreds of new bingo brands
every year, and most of them are phased out by the competition."
The May 2013 Google Trends report also reviewed those bingo brands with the
greatest search volumes in the past six months.
Bingo giant Gala Bingo ranked first, followed closely by Mecca Bingo in second
place. Foxy Bingo, Sun Bingo and Sky Bingo took 3(rd), 4(th), and 5(th) place.
Lord Bingo utilises the Google Trends tool as an indicator of bingo site growth.
The rising search index is an integral implement for interpreting site progress,
considered by some industry professionals as a marker for future brand
performance
About Lord Bingo
Established in 2007, Lord Bingo is an online bingo resource providing bingo
news, featured promotions and industry updates. The site serves as a portal
dedicated to providing informative reviews and discussion forums about UK bingo
sites.
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Unternehmensinformation / Kurzprofil:
Datum: 30.05.2013 - 09:35 Uhr
Sprache: Deutsch
News-ID 264695
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