Airbnb, Hipmunk Lead in Market Love: NetBase Brand Passion Index Analyzes Online Travel Sites
(firmenpresse) - MOUNTAIN VIEW, CA -- (Marketwired) -- 06/05/13 -- , the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) analyzed seven travel booking sites in anticipation of summer vacation planning. Powered by the , the Index revealed the behaviors, emotions and opinions expressed across web and social media channels about , , , , , , and .
Among the well-known online travel brands, startups Airbnb and Hipmunk stood out, stealing the hearts of social consumers. The NetBase analysis found Hipmunk to have the highest Passion Intensity (84) and Net Sentiment (73) scores. Despite generating only two percent of the overall travel booking chatter, consumers raved online about the ease of use and functionality of the Hipmunk website.
Airbnb had the second largest share of conversation with 22 percent of the total buzz, and the second largest Passion Intensity (77) and Net Sentiment (60) scores. The company's metrics took a slight dive after legislation in New York questioned the legality of the property-renting service. Still, online consumers took to social media to compliment the company's customer service and uniquely designed interface.
Well-established Expedia received the most mentions with 29 percent of the overall conversation. Despite being the most talked about brand, Expedia had the third highest Passion Intensity (51) and one of the lowest Net Sentiment scores (43), caused by complaints about its high prices and customer service.
Read what consumers are saying about Expedia:
Read what consumers are saying about Hipmunk:
Read what consumers are saying about Airbnb:
Each month, the Brand Passion Index (BPI) analyzes consumer passion for brands in various categories and publishes the results on the . Register for our next Demo Day about social's favorite bottled water brands .
NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time. Using a high-precision natural language processing (NLP) engine our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable digital marketing, public relations, brand management, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP, ESPN, GfK, McCann Erickson and Taco Bell. NetBase solutions are sold globally by SAP AG and J.D. Power & Associates. For more information, visit , , on , , or .
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Lisa Joy Rosner
NetBase
650.810.2128
Suzanne Chan
Eastwick Communications
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Datum: 05.06.2013 - 13:00 Uhr
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