Abacast and Cue.AD Partner for Israel's First Online Radio Advertising Solution
Cue.AD Will Provide a Full Service Digital Advertising Service Utilizing Abacast's Clarity(R) Digital Radio Service for Online Radio Broadcasters in Israel
(firmenpresse) - VANCOUVER, WA and TEL AVIV, ISRAEL -- (Marketwired) -- 06/06/13 -- Abacast, a leading provider of digital radio streaming and monetization software and services, and Cue.AD, the first Israeli ad network for digital radio stations, have partnered to provide Israel's first solution for digital radio broadcasters and advertisers encompassing advertising sales and a complete online radio streaming and monetization service.
The combined service from Abacast and Cue.AD is targeted at existing broadcasters who are investing in online and desire additional revenue and world-class streaming and monetization services, and at new radio stations, with a financial model that allows for increasing revenues while minimizing the costs and risks of going online.
Online audio advertisers will receive the ability to target listeners by audio format, market, and geo-location and receive accurate listening information instead of surveys and estimates. Supported ad types include audio, video and display advertising.
"We have identified a strong need among consumers in Israel to receive targeted, high quality audio content on multiple platforms," said Shimon Baron, Cue.AD CEO. "We are also very familiar with the need among advertisers, large and small, to reach their targeted audience and to get to an optimal match of the brand's message to the audience. The partnership with Abacast and Cue.AD is the first service for online radio broadcasters and advertisers to meet both of these needs."
"Cue.AD is not just a reseller of Abacast's Clarity® Digital Radio System," said Rob Green, Abacast CEO. "They are offering an end-to-end solution encompassing digital advertising consulting, advertising sales, and digital audio strategy for broadcasters, built on top of the Clarity® Digital Radio System. This combination is consistent with Abacast's goal of providing services for profitable online radio."
Abacast is a leading provider of streaming, advertising, and audience analytics services for the digital radio industry. Abacast's software and services drive advertising revenue, build listener loyalty, grow audiences, and deliver top-quality user experiences. Abacast was founded in 2000 and currently serves over 200 customers and over 1,000 stations.
Cue.AD, the first Israeli ad network for online audio, specializes in selling, measuring and advertising for the online radio, Internet pure-play, and online music application markets. Cue.AD's vision of promoting online audio in Israel comes from identifying consumer trends in receiving personalized audio content and in advertiser requirements for targeted brand advertising. Cue.AD has the largest digital audio ad network in Israel.
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Datum: 06.06.2013 - 09:00 Uhr
Sprache: Deutsch
News-ID 267082
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VANCOUVER, WA and TEL AVIV, ISRAEL
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Hardware
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