mBlox Selects MetraTech to Create Flexible Pricing Plans and Monetize Mobile Engagement
Mobile Messaging Pioneer Partners With Relationship Monetization(TM) Innovator to Increase Efficiency, Enable Tailored Pricing and Differentiate Services
(firmenpresse) - WALTHAM, MA -- (Marketwired) -- 06/10/13 -- , the leading provider of ™, Commerce and Compensation solutions, today announced that , the global leader in mobile business to person (B2P) engagement, will deploy MetraTech's MetraNet 7.0. to support flexible pricing, creative business model innovation, and personalized engagement models for enhanced customer relationships. With MetraNet's Behavioral Billing™, mBlox can quickly negotiate and implement tailored agreements that span all products, bundles and aggregate consumption. These capabilities will be a key asset as mBlox rolls out new services with its global reach to more than 5.8 billion mobile devices, all designed to enable mBlox clients to create mobile engagement easily. The MetraNet platform was chosen by mBlox because of its unique ability to support its growth strategy and future proof its business.
mBlox helps enterprises, agencies and solution providers create meaningful connections with their customers on mobile devices. With a network of over 800 mobile operators around the world, mBlox enables businesses to reach nearly 6 billion devices. mBlox makes it easy to use interactive SMS text message campaigns, push notifications and geo location for businesses who want to drive B2P mobile revenue, lifetime customer value and ROI. It processed over 5.3 billion messages last year in the enterprise to mobile business.
When a customer wants to kick off a global series of alerts, messages or other interactive mobile outreach, mBlox manages the process and provides insight about the results. As the company prepares to roll out its new Engage service, mBlox wanted to underpin the power of its mobile engagement platform capabilities with innovative pricing options and fast visibility into analytics. MetraNet enables the company to create an unlimited number of pricing models to influence customer behavior and create new revenue streams.
Modern commerce is driven by increasingly sophisticated agreements between sellers and buyers. The ability to swiftly negotiate or change agreement terms, enables a business to adapt to new markets, new business models or competition, providing it with a distinct advantage. MetraTech was founded with the vision that business is complex and constantly changing and that billing should fit a customer's business model, not force your business model to fit the billing system. MetraTech enables companies in communications, media, financial services, cloud, and transportation industries to fundamentally change the way in which commerce is conducted by offering customers personalized, stickier experiences. Service providers across industries need to grow by bundling new and existing services to go beyond their core businesses. MetraTech's products are built on the industry's only metadata-driven architecture that enables customers to quickly configure their data models, transaction-processing models, pricing schemes, GUIs and APIs to meet their business needs.
"To underpin mBlox's new service offerings, we needed a billing and compensation engine capable of delivering flexible pricing options and fast visibility into engagement progress," said Tom Cotney, CEO of mBlox. "MetraTech uniquely understands that successful business relationships are based on the ability to negotiate agreements that work for all parties in an agile and flexible way. Its Relationship Monetization™ platform enables us to support differentiated products and pricing that future proof our business as we continue to look for the most innovative services for our customers to communicate with enhanced value to their customers."
"A monetization solution should enable companies to easily pivot products, pricing and business models providing ultimate flexibility to react to market and customer requirements at the pace of business," said MetraTech founder and CEO Scott Swartz. "That's exactly what MetraNet provides mBlox and our other customers -- quick time-to-market for tailored pricing models, differentiation beyond basic subscriptions and usage, and the means to cost-effectively change models and customer and partner relationships as market conditions shift."
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MetraTech Corp. simplifies and enables global commerce innovation, while helping businesses respond to an ever-changing customer and partner relationship landscape. We empower businesses to embrace change through a unique Agreements-Based Billing™, Commerce and Compensation platform that models and supports fluid, personalized, multi-party agreements for customers, partners and suppliers. We automate business processes and business models to address rapidly changing or complex business strategies. Our products are deployed globally, and our customers use MetraTech to innovatively create and securely collect revenue, provide settlement to partners and manage their customer lifecycle in 12 languages, 28 currencies and 90 countries. Customers include Arkadin, Bell, Concur, The Depository Trust and Clearing Corporation (DTCC), Cetip, The City of Chicago, GRU São Paulo International Airport, GXS, InterCall, LifeLock, mBlox, Microsoft, PGi, O'Hare Airport, Telia Sonera, TELUS, and TELMORE. The company is headquartered in Boston, with offices in London, Paris and Rio de Janeiro. MetraTech is a venture-backed, privately held company whose investors include Accel Partners, Meritech Capital and Vesbridge Partners. For more information, please visit .
mBlox, the leader in mobile engagement, helps brands, agencies and enterprises create meaningful connections with their customers on mobile devices anytime and anywhere. Our network reaches more than 800 mobile operators around the world and enables businesses to reach 6 billion devices. We make it easy to use interactive text message campaigns, push notifications and geolocation in order to drive revenue, lifetime customer value and ROI.
Media Contact:
Erin Rohr
Metis Communications
617-236-0500 x20
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Datum: 10.06.2013 - 13:30 Uhr
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