Zumobi Showcases Mobile Creativity at Cannes During IAB-Curated Panel of Industry Leaders
Cofounder SanGiovanni Presents Alongside Executives From Digitas, Foursquare, and IAB at 'International Festival of Creativity'
(firmenpresse) - CANNES, FRANCE -- (Marketwired) -- 06/18/13 -- Cannes Lions - , a leading mobile media company, announced its participation today in the coveted Cannes Lions International Festival of Creativity. Zumobi's Cofounder and Vice President of Product Design, John SanGiovanni, was selected by the Interactive Advertising Bureau (IAB) to participate in an exclusive panel discussion to present what mobile really means in the new creative age. Titled "," the session provided the opportunity for SanGiovanni to speak alongside senior executives from FourSquare and Digitas as they present their observations on the mobile advertising space. The IAB's President and CEO, Randall Rothenberg, moderated the prestigious group.
"Speaking at Cannes is truly an honor," said SanGiovanni. "The most influential advertisers and agencies from around the world and from all spheres of creativity are here sharing what inspires them and what will be transforming each of their industries over the next year."
Each of the panelists showcased their latest innovations, highlighting how the liquid behavior of mobile will influence the ad industry in the coming year. SanGiovanni presented several pioneering examples of native mobile advertising campaigns and experiences enabled by the award-winning Zumobi Brand Integration (ZBi) platform. The session then dove into several hot-button topics from user experience to native ad formats in mobile and consumer adoption.
"John's participation on this exclusive panel is a testament to his thought leadership and spirit of innovation across our industry," said Ken Willner, CEO of Zumobi. "We are very proud to have had John represent Zumobi and share his vision for mobile media in this prestigious venue."
This is the 60th anniversary of Cannes Lions. Taking place from June 16 to 22, around 11,000 members of the global creative communications industries congregated to inspire and educate.
Richard L. Tso
Barokas PR for Zumobi
(206) 264-8220
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Datum: 18.06.2013 - 15:00 Uhr
Sprache: Deutsch
News-ID 270852
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CANNES, FRANCE
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Advertising, PR and Marketing
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