MRY Brings on Industry Vet David Berkowitz as First Chief Marketing Officer
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 06/24/13 -- MRY (), a creative and technology agency with social at its core, today announced the appointment of David Berkowitz to the position of Chief Marketing Officer, effective immediately. This hiring further strengthens MRY's industry leading creative capabilities and thought leadership and bolsters the senior leadership team. In the new position, Berkowitz will oversee marketing operations and strategy across the agency. He will report to CEO Matt Britton.
"David has a proven track record of seeing what's just around the corner and creatively applying it for the world's leading brands for more than a decade; in addition to being a riveting thought leader with a standout industry pedigree, there is no doubt that he will raise the bar for our team and our client partners," said Britton. "Following last month's leadership appointments, we couldn't be happier to see the positive momentum continue. We are ecstatic that David is joining the MRY team."
Berkowitz's new position ends his seven year tenure at digital marketing agency 360i, where he most recently held the position of Vice President of Emerging Media. During his time at 360i, he built the emerging media practice and worked with brands such as Kraft, H&R Block and Bravo. In addition, Berkowitz helped to launch Startup Outlook, a guide for marketers to evaluate startups and emerging technologies. Prior to 360i, Berkowitz served as Director of Marketing at Viewpoint Corporation. During his career, he has penned more than 500 columns and spoken at more than 200 events.
"MRY has an incredible team, with a tremendous body of work and great stories to tell," said Berkowitz. "I am thrilled to be joining the team at this exciting time for the agency, and the industry as a whole."
This announcement comes on the heels of two significant executive moves: the hire of Chief Strategy Officer Ian Chee, most recently at AKQA, and the promotion of Matt Rednor to Chief Innovation Officer.
MRY specializes in blending creativity and technology to make brands remarkable around the world. The 500 person agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, inspires action, and changes behavior. The agency's unique approach to content distribution leverages RepNation, a proprietary peer driven distribution engine, amongst other tools to allow brands to generate advocacy at scale.
MRY works with some of the world's leading brands, including Coca-Cola, Visa, Bayer, Symantec and Neutrogena. Originally founded in 2002 as a social media and youth marketing agency, MRY recently merged with LBi US to expand its scale and offerings. Headquartered in New York, MRY has additional U.S. offices in Atlanta, Los Angeles and San Francisco, and international offices in London and Singapore. In 2011, Crain's New York Business and Advertising Age named MRY as #2 of its Top 10 'Best Places to Work.' In recent years MRY has been recognized as 'Social Media Agency of the Year' by Mashable's Open Web Awards, and ranked among Fast Company's 'Most Innovative Companies in Advertising and Marketing' in the world. For more information visit , , or follow us on Twitter (at)MRY. MRY is a Publicis Groupe agency.
Lee Lubarsky
DiGennaro Communications
212-966-9525
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Datum: 24.06.2013 - 15:21 Uhr
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