RAPALA PRODUCTS WIN INTERNATIONAL AWARDS
(Thomson Reuters ONE) -
Rapala VMC Corporation
Press Release
June 26, 2013 at 2:00 p.m.
Rapala VMC Corporation's Sufix NanoBraid has been honored with the Best New
Braided Line Award and Rapala Eco Wear Reflection Pants named Runner Up in the
Best New Fishing Clothing category at the 2013 European Fishing Tackle Trade
Exhibition (EFTTEX), Europe's largest and most important international fishing
tackle trade show, held in Vienna on June 14-16.
Sufix NanoBraid for Finesse Fishing
Sufix NanoBraid is an advanced, super thin braided line designed for modern
finesse fishing techniques. The NanoBraid line is built with a Wide Angle
Braiding Technology that creates higher tension on the braiding process,
resulting in a tight weave and super strong, silky smooth line.
The densely braided Dyneema® fiber line and a high pitch-count - twice as high
as on most braided lines - gives consistent quality, uniform diameter and
increased abrasion resistance, improving the line's performance.
Sufix NanoBraid is up three times stronger than other lines in the category and
also features superior knot and shock strength unmatched by any other ultra thin
line. The silky soft line is extremely sensitive and runs quietly through the
guides, allowing smooth performance and long casts.
Sufix NanoBraid is available in diameters from 0.04 mm to 0.12 mm and in two
colors: low-vis Aqua Camo and hi-vis Hot Pink.
Rapala Eco Wear Reflection Pants from Recycled Plastic Bottles
The Rapala Eco Wear Reflection Pants are a natural addition to the award-winning
Rapala Eco Wear Reflection collection.
By biggest part the fabric used for the Eco Wear Reflection Pants is made of PET
polyester that derives from recycled plastic bottles. To minimize waste, the use
of chemicals and their environmental impact, the pants are sold without a
package and the recyclable hang tag card is printed with soybean based ink.
Water repellent and breathable, these pants keep the wearer comfortable in a
variety of conditions and if they get wet also dry fast. Eco Wear Reflection
Pants are lightweight yet strong enough for even the most active outdoor
enthusiasts. The Rapala Eco Wear Reflection collection will be the choice of
clothing for quality oriented and young-minded fishermen that are conscious of
nature.
For further information:
Teemu Mäkelä
Marketing Director
Rapala VMC Oyj
teemu.makela(at)rapala.fi
puh. 09 7562 5413
Distribution: Main Media
Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing related knives
and tools. The Group also has a strong global position in other fishing
categories and it is one of the leading distributors of outdoor, hunting and
winter sport products in the Nordic countries. The Group has the largest
distribution network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The
Group brand portfolio includes the leading brand in the industry, Rapala, and
other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 291 million in 2012, employs some 2 000 people in 38 countries.
Rapala VMC Corporation's share is listed and traded on the NASDAQ OMX Helsinki
stock exchange since 1998.
EFTTEX13 Runner Up Fishing Clothing image:
http://hugin.info/120091/R/1712097/568124.pdf
Sufix logo image:
http://hugin.info/120091/R/1712097/568127.pdf
Sufix NanoBraid image:
http://hugin.info/120091/R/1712097/568128.jpg
Rapala Eco Wear image:
http://hugin.info/120091/R/1712097/568125.pdf
EFTTEX13 Winner Braided Line image:
http://hugin.info/120091/R/1712097/568123.pdf
Reflection Pants image:
http://hugin.info/120091/R/1712097/568126.jpg
Press Release:
http://hugin.info/120091/R/1712097/568122.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Rapala VMC Oyj via Thomson Reuters ONE
[HUG#1712097]
Unternehmensinformation / Kurzprofil:
Datum: 26.06.2013 - 13:00 Uhr
Sprache: Deutsch
News-ID 273513
Anzahl Zeichen: 4990
contact information:
Town:
Helsinki
Kategorie:
Business News
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"RAPALA PRODUCTS WIN INTERNATIONAL AWARDS"
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