CAA Enhances Loyalty Program

One of Canada's most trusted and largest loyalty programs launches new brand and image

(firmenpresse) - OTTAWA, ONTARIO -- (Marketwired) -- 06/26/13 -- The Canadian Automobile Association (CAA) is rebranding its loyalty program to CAA Rewards™ from Show Your Card and Save®, a new name that incorporates the wider variety of options available to the association's 5.8 million members.

"This new brand is meant to communicate the value and trust of our program. From instant discounts (CAA Discounts™) to deferred rewards (CAA Dollars®) and money-can't-buy experiences (CAA Member Experiences™), the new CAA Rewards program is a reflection of what our Members both need and want on an everyday basis," says Jeff Walker, CAA chief strategy officer.

Among the program enhancements, CAA and its nine regional clubs will roll out a new rewards portal for CAA Members that will include new online partners. Members will be able to earn additional CAA Dollars on their transactions. The portal will also include a comprehensive list of partners, locations where members can use and collect CAA Rewards, the latest deals, saving guides, and more.

"As one of Canada's most trusted brands, our Members have high expectations of us, and therefore the new CAA Rewards program will continue to deliver value-added benefits with trusted companies for both the on- and offline realms of shopping," Walker says.

Over the last 15 years, CAA's Rewards program has grown to be one of Canada's largest loyalty programs, with the most partners worldwide - more than 164,000 locations for savings worldwide, including 110,000 retail locations in North America and many popular online offerings.

For more details on the CAA Rewards program and its exclusive member discounts, visit .

CAA is a federation of nine clubs providing more than 5.8 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.

Contacts:
Kristine Simpson
Manager, Public Affairs
CAA National
Office: 613-247-0117 ext. 2006
Cell: 613-796-9404

Weitere Infos zu dieser Pressemeldung:

Themen in dieser Pressemitteilung:


Unternehmensinformation / Kurzprofil:
Bereitgestellt von Benutzer: Marketwired
Datum: 26.06.2013 - 14:00 Uhr
Sprache: Deutsch
News-ID 273520
Anzahl Zeichen: 0

contact information:
Town:

OTTAWA, ONTARIO

Kategorie:

Associations

Diese Pressemitteilung wurde bisher 273 mal aufgerufen.


Die Pressemitteilung mit dem Titel:
"CAA Enhances Loyalty Program"
steht unter der journalistisch-redaktionellen Verantwortung von

Canadian Automobile Association (CAA) (Nachricht senden)

Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).

CAA Roadside Assistance Comes to Apple Watch ...

OTTAWA, ONTARIO -- (Marketwired) -- 06/24/15 -- The Canadian Automobile Association (CAA) is proud to announce the launch of the Apple Watch version of Service Tracker for the CAA app.CAA added Service Tracker to its Apple and Android smartphone ap ...

Falling Gas Prices Making Canadians Even More Attentive: CAA survey ...

OTTAWA, ONTARIO -- (Marketwired) -- 12/30/14 -- Low gas prices may be plentiful this holiday season, but if anything they have sparked Canadian consumers to pay even more attention to prices, a Canadian Automobile Association (CAA) survey shows.Amon ...

Christmas Plans Unaffected by Low Gas Prices, CAA Survey Finds ...

OTTAWA, ONTARIO -- (Marketwired) -- 12/18/14 -- Despite gas prices falling to five-year lows in most parts of the country, Canadians say they won't be altering Christmas plans even though their wallets are a little thicker now. And many expect ...

Alle Meldungen von Canadian Automobile Association (CAA)