Tellagence Releases Discover to Help Marketers Understand the Context of Language Audiences Use Across Twitter
(firmenpresse) - PORTLAND, OR -- (Marketwired) -- 06/27/13 -- , a social analytics company that launched on-stage at DEMO Fall, 2012, today released Tellagence Discover. Tellagence Discover is a powerful social research and analytics tool that enables social and digital marketers to segment an entire market in Twitter using a single word.
Twitter is an evolving platform where people move conversations, opinions, and shared information while building relationships. This is not static. It is always evolving. The way people associate themselves to a subject of interest across Twitter is by language, or what they talk about. Traditionally, a company or marketing group organizes their consumer by segmentation. This allows a company to market consumers with similar attributes to increase conversion. Social networks are made up of people, content, and relationships and these change constantly. Tellagence Discover is the first step to a new and more affective research approach into what context is actually being discussed.
"Brands today make assumptions that their chosen target audience exists online by using specific language in Twitter. Typically this language is what the brand thinks people are talking about, but this is a flawed approach," said Matt Hixson, co-founder, Tellagence. "What social and digital marketers need to do is determine consumer preference by identifying how a market behaves without segmentation or limiting feedback. Only then can marketers truly drive social strategy, product development, marketing, and communications. This is what Tellagence Discover delivers."
Tellagence Discover is a serious social research and analytics tool for Twitter. Discover helps marketers identify real-life audiences and their interests, by analyzing the use of language. Discover identifies the most relevant and shared language or themes, through simple to input queries.
Tellagence Discover provides an organization with a holistic view of Twitter conversation over a specified time period. By doing this marketers are able to identify themes, interests and what types of language they should use across content channels. The themes are critical to identify an audience, the interests are critical to inform content strategy and the language is critical to ensure consistent brand campaigns.
Tellagence Discover charges users a fee per topic searched. Initially, the company is opening up the product to the first 50 users at a 10% discount per topic. To get started and see pricing details visit:
Tellagence's mission is to enable the next generation of communication through our ability to predict changes in behavior, adapt and dynamically allocate marketing's resources across the growing and dynamic social networks people use. Find out more about Tellagence here:
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Datum: 27.06.2013 - 10:00 Uhr
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