Publicis Groupe : Acquisition of Netalk, a China-based agency
(Thomson Reuters ONE) -
PUBLICIS GROUPE ACQUIRES NET(at)LK, A LEADING SOCIAL MEDIA SERVICES PROVIDER IN
CHINA
Publicis Groupe [EURONEXT Paris: FR0000130577] today announced the acquisition
of Net(at)lk, one of China's leading social media services providers.
Specialising in delivering tailor-made social influence marketing campaigns to
clients and building brands in a social context, Net(at)lk is a group comprised of
four stand-alone business divisions: Net(at)lk and Simone, providing social media
services; Lenx, producing social content; and Buzzreader, engaging in social
intelligence including monitoring, research and analytics, covering most social
platforms in China, such as Weibo, Renren, Youku, Taobao, and WeChat.
Founded in 2007 Shanghai's Net(at)lk has aggressively grown and now employs a team
of over 350 people in six cities (Shanghai, Beijing, Hefei, Chengdu, Nanjing,
Xiamen) offering research, insight, strategic planning, branded content
creation, engagement, and analytics in the realm of social media. Net(at)lk
services more than 200 clients both local and multinational, including Coca
Cola, Pernod Ricard, Walmart and Adidas - all of which have been with the agency
from the year of its creation.
Net(at)lk and Lenx will be aligned with DigitasLBi, creating one of the largest
agencies in China developing socially-connected consumer engagement strategies
to drive business results. Simone will be merged with the social media division
of Razorfish, strengthening its existing capabilities, and Buzzreader will be
aligned with VivaKi, making this social intelligence capability available to the
entire Publicis Groupe. The move follows a number of recent acquisitions
announced by Publicis Groupe and further strengthens the Groupe's presence in
China as well as its global digital leadership.
Existing Net(at)lk CEO Lamy Zhang will lead the newly merged DigitasLBi Net(at)lk
operation, and will report to Roy Capon, CEO of DigitasLBi APAC.
"We committed to grow our digital marketing capabilities in China on the dual
strategic pillars of e-commerce and social media," said Vincent Digonnet,
Executive Chairman of Razorfish and DigitasLBi networks in APAC. "The
acquisition of Longtuo in May 2012 enhanced Razorfish's e-commerce development
capability and the acquisition of Net(at)lk completes our two-pronged strategy
making DigitasLBi the leading socially-led digital marketing network in China."
"We are proud to join a group as steeped in history and success as Publicis
Groupe and see this as the most exciting step in our onward journey," added Lamy
Zhang. "We look forward to bringing full digital marketing and e-commerce
capabilities to our clients and continuing to pioneer social media expertise in
China."
Jean-Yves Naouri, COO, Publicis Groupe, commented, "The Net(at)lk acquisition is
another realisation of the Publicis Groupe strategy for digital leadership in
China, demonstrating our commitment to developing our networks in fast-growing
markets and sectors. Net(at)lk bolsters our existing team expertise providing both
our local and multinational clients best-in-class services."
The Groupe counts 84 agencies in China with a total headcount of 6,300 permanent
staff through its brands Publicis Worldwide, Saatchi & Saatchi, Leo Burnett,
VivaKi, MSLGROUP, PHCG, DigitasLBi and Razorfish.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108 countries,
the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:(at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe
Viva la Difference !
About DigitasLBi
DigitasLBi, the leading, "most complete" global digital agency network, partners
with some of the foremost marketers and brands in the world. Also a top ten
global agency, DigitasLBi comprises of 5,700 best-in-class digital and
technology experts in 25 countries around the world.
In 2012, Digitas and LBi received a combined total of over 200 awards globally
including two Cannes Lions Grand Prix's and SXSW People's Choice Award. Digitas
was also recently named OMMA Agency of the Year 2012 and LBi UK Digital Agency
of the Year 2012 by Marketing magazine. Digitas USA operates the brand content
platform, The Third Act: producers of first and most well renowned event on
digital content, The NewFront.
About Razorfish
Razorfish, ranked in Advertising Age's A-List top ten in 2012 and 2013, creates
experiences that build businesses. As one of the largest interactive marketing
and technology companies in the world, Razorfish helps its clients build better
brands by delivering business results through customer experiences. Razorfish
combines the best thought leadership of the consulting world with the leading
capabilities of the marketing services industry to support our clients' business
needs, such as launching new products, repositioning a brand or participating in
the social world. Razorfish has 3,000 digital professionals, with offices in
Australia, Brazil, China, Germany, Hong Kong, Japan, the UK and the United
States. Clients include Audi, C&A, Delta, DHL, McDonald's, Nike, Samsung and
Unilever. Razorfish is part of Publicis Groupe.
For further information: http://www.razorfish.com | Twitter: (at)razorfish |
Facebook: www.facebook.com/razorfish
About VivaKi
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of the
CAC 40 index), the world's third largest communications group, VivaKi was
established in 2008 to propel the digital transformation and expertise of the
Groupe and its agencies. Today VivaKi is the global leader in digital
advertising solutions, working with the world's leading organizations and most
innovative start-ups to navigate the evolving and chaotic media
landscape. Across the globe, VivaKi employs more than 300 engineers, technology
experts, product designers, analysts and digital marketing professionals.
Visit us online at www.vivaki.com or follow us on Twitter: (at)Vivaki
About Net(at)lk
Net(at)lk, founded in 2007, is China's leading social media company. Having worked
with over 60 Fortune, 500 companies and almost 300 top brands over its history,
Net(at)lk specializes in all-inclusive solutions for all of a brand's social
networking needs. With in-house creative, implementation, media, production
house, and measurement services, Net(at)lk has been a trailblazer in China for
developing socially led marketing strategy and leveraging consumer engagement.
Currently employing 350 staff, Net(at)lk has offices in six cities across China,
including Shanghai, Beijing, Chengdu, Hefei, Xiamen, and Nanjing.
Contacts
Publicis Groupe
Peggy Nahmany Corporate Communication + 33 (0)1 44 43 72 83
Martine Hue Investors Relations + 33 (0)1 44 43 65 00
Stéphanie Atellian Investors Relations + 33 (0)1 44 43 74 44
Digitas
Jill Kelly EVP, Global Director Corporate +1 646-735-7330
Communications
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Source: Publicis Groupe via Thomson Reuters ONE
[HUG#1715334]
Unternehmensinformation / Kurzprofil:
Datum: 10.07.2013 - 08:00 Uhr
Sprache: Deutsch
News-ID 276959
Anzahl Zeichen: 9307
contact information:
Town:
Paris
Kategorie:
Business News
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