Sephora Chooses Duncan/Channon to Design New Marc Jacobs Beauty Site
Integrated Agency Bests Wide Field for Major Digital Assignment
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 07/10/13 -- After an extensive review of agencies, Sephora, the world's best-known specialty beauty retailer, selected to design the website for its new Marc Jacobs Beauty collection. The site goes live on August 9, 2013, following the launch of a (), also designed by Duncan/Channon.
"The Duncan/Channon team came to us with the most inspiring site concepts and demonstrated a deep understanding of what we want to accomplish," said Connie Young, senior marketing director for Sephora. "I truly feel that they are an extension of our team."
Said Mike Lemme, Duncan/Channon partner and chief creative officer, who, along with creative director Andrea Bozeman, is leading the Sephora team: "To be working on a major design project with two major brands world-famous for design, Sephora and its partner Marc Jacobs International, is a designer's dream. Add in that this assignment is another validation of Duncan/Channon's digital chops and integrated strategy, and you'll begin to understand how proud and excited we are."
() is an integrated, independent, full-service ad agency, ranked among the top 10 Bay Area agencies by the San Francisco Business Times. Duncan/Channon specializes in launching and re-launching brands and has won first prize in the REBRAND 100 competition. Current clients include Sephora, StubHub (an eBay company), Hard Rock International, the Palms and John Muir Health. Duncan/Channon was founded in 1990 and is housed in an historic building in San Francisco's financial district, one floor below its historic penthouse lounge, the Tip.
Since 1998, Sephora has been TRANSFORMING BEAUTY in the U.S. Today, Sephora Americas operates more than 325 stores in the U.S. and Canada as well as the world's top beauty website, Sephora.com. In 2010 Sephora expanded into Latin America where it partnered with the Brazilian beauty market leader Sacks.com, in 2011 opened two retail stores in Mexico and in 2012 opened one retail location in Brazil. Sephora is well known for its unique retail concept, which is rooted in its distinctive open-sell store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's own private label. Sephora has also been recognized as a leading digital brand and continues to advance this arena through mobile and social media initiatives including an active Facebook page, BeautyTalk-its online beauty community, its mobile site and Apps. In addition to its North and Latin American business and its initiative with jcpenney, which includes more than 380 Sephora inside jcpenney locations, Sephora today has more than 1,780 stores within 29 countries in Europe and 135 locations in China. Sephora was founded in France in 1970 and acquired in 1997 by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group. For further information, please visit .
Media contact:
Michelle Musburger
Duncan/Channon
415 306 9290
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Datum: 10.07.2013 - 14:00 Uhr
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News-ID 277167
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