Earn Money Worldwide through Online Shops The Magnificent Seven: e-commerce Tips for International Success
(firmenpresse) - (DGAP-Media / 18.07.2013 / 09:49)
Earn Money Worldwide through Online Shops
The Magnificent Seven: e-commerce Tips for International Success
Karlsruhe, July 18, 2013 - Those who want to successfully sell products and
services online should heed the following principles from asknet AG, a
company with more than 15 years of e-commerce experience. While you may not
be doomed to fail if you enter the market without a well-planned
go-to-market strategy, success will be more a matter of luck. Your
international online venture is much more likely to thrive if you bear the
following points in mind.
1. Analyze Market Potential
The first thing to do is to carefully research your competitors, their
offers and pricing, and the spending capacity of the market that you would
like to enter. How much need is there on the market in question for your
products and services? Could you rise above your competitors with your
functionality and/or customer service, or are your products similar? That's
how you set your pricing, positioning, and local USP. The Unique Selling
Point in your local market will not necessarily be identical to the
purchasing decision criteria in other markets.
2. Think Globally - Act Locally
To be internationally successful, your website must be available in the
local language, and your customers should be able to purchase your products
in their local currency. Localization does not only mean that information
is 'translated,' but also that, for example, the address fields in forms on
the website or in the shop are adjusted. In France, the order in which the
house number and street name appear is the opposite of how it is in
Germany, and Britons are used to finding a drop-down menu with their
counties. Additionally, most countries have their own individual methods of
payment that are widely used.
3. A Jack of All Trades
In order for your expansion strategy to work, you will need experts who are
well versed in the relevant markets and who can point out an offer's
advantages to buyers in these markets. Partner networks play a big role in
international marketing strategies. Through these, local marketing methods
can be implemented and the scope of your online venture can be maximized.
4. Constantly Enhance Your Online Shop
The behavior of customers who shop online is always changing. You must
therefore ensure that you can adapt your store to current market needs. You
should be able to integrate current campaigns quickly so that you can take
advantage of the potential of typical clearance sale periods, such as the
American 'Cyber Monday' or Valentine's Day. If the implementation of
time-specific campaigns is too complex or not locally displayable, you will
simply be throwing away potential revenue.
5. Process Automation
Set up your system environment so that your shop system is integrated with
other business applications, such as CRM or ERP. This will enable you to
make your customers offers in line with their demands instead of
advertising non-selectively. Additionally, automate your processes, instead
of synchronizing your data manually, to lower your overhead (OpEx).
6. Widen Your Customer Base
Always ensure that your existing customers are happy. Only then can you
successfully introduce them to new products or offers. At the same time,
winning new customers is also very important. To accomplish this, you
should use individual offers, freetrial versions, etc. You can also
up-sell and cross-sell while the customer is in the online store, or you
can provide special offers that can be passed on to friends or gift
certificates for the next purchase.
7. One Size Does Not Fit All
Before you actively begin selling on a new market, make sure you consider
your website's user friendliness while also keeping in mind local
particularities. Websites commonly known to be user-friendly and attractive
in your home region may not evoke the same associations in other markets,
and vice versa.
Talk to business clients differently than you do to private customers.
After all, from taxation to delivery, each client group's purchases are
handled very differently. Ask how you can best approach your target group -
informally, with wit, or earnestly? Analyze whether the shopping process
should be broken up into several steps or if it would be better to have
everything on one page. Every market and target group has preferences. If
you pay attention to these, your image, conversion rate, and revenue will
be positively impacted.
About asknet
asknet, a leading global provider for customized e-commerce solutions
allows merchants to sell into more than 190 countries around the globe.
asknet's e-commerce gateway exceeds market standards for software and
digital media distribution. The company develops and maintains portals for
software distribution and supplies 80% of all German universities with
software products. asknet acts as a large account reseller for Adobe and
Microsoft in the Academic Market and won the IBM Bestseller Award 2012.
asknet offers students a wide range of software downloads for personal use
through its leading Internet platform 'studyhouse.biz'. asknet's customers
include numerous providers of specialty software including ABBYY,
CyberLink, F-Secure, Nero, NetObjects, Norman, Panda Security and Steinberg
Media Technologies. asknet was founded in 1995 as a spin-off of the
Karlsruhe Institute of Technology (KIT, formerly the University of
Karlsruhe). In 2012 the company's transaction revenues amounted to more
than 90 million euros. For more information, visit www.asknet.com.
Press Contact:
asknet AG
Katja Speck
Phone: +49/721/96458-6369
eMail: katja.speck(at)asknet.com
End of Media Release
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Issuer: asknet AG
Key word(s): Information technology
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