Publicis Groupe : Partnership with AOL
(Thomson Reuters ONE) -
Publicis Groupe and AOL Inc. To Form Strategic Partnership to Deliver Live
Internet Advertising
On Global Scale
- - Companies to Build First Global Live Digital Advertising Product
with Live Syndicated Distribution and Real-Time Consumer Connection Tools and
Metrics -
- Bob Lord to Chair Partnership with Publicis Groupe Executives -
PARIS and NEW YORK - Publicis Groupe [EURONEXT PARIS: FR0000130577, CAC 40] and
AOL Inc. [NYSE: AOL] today announced they will launch the industry's first
global live advertising partnership for today's multi-screen marketing era - PAL
(Publicis AOL Live). PAL will be co-managed by AOL and Publicis Groupe and will
offer marketers an end-to-end solution to deliver and manage live advertising on
a global basis to digitally connected consumers.
Bob Lord, who will join AOL from Publicis Groupe on Aug. 1, will manage the
partnership as part of his new role as CEO of AOL Networks. He will co-chair
the partnership with three top Publicis Groupe executives: Rishad Tobaccowala,
Chair of Razorfish/DigitasLBi; Laura Desmond, Chief Executive of Starcom
MediaVest Group; and Tom Bernardin, Chief Executive of Leo Burnett Company.
PAL, which will include dedicated employees from each company, will provide
clients (advertisers and publishers) a full suite of live advertising services:
* Creative, planning, serving, syndication, measurement, analytics, and global
windowing distribution;
* Content creation within AOL's ecosystem of brands, content partners and
syndication network, reaching more than 223 million global AOL consumers and
hundreds of millions of global consumers through the AOL Networks;
* Real-time consumer connection tools and metrics;
* Four-screen distribution (Mobile, Tablet, Desktop, Smart TV) including
connected over-the-top (OTT) devices, including direct OTT connections with
major global device companies; and
* A set of leverage-able technology platforms spanning all Publicis Groupe
companies and the AOL Live, AOL On and Be On platforms. These platforms will
have the combined ability to reach more than 1 billion video views a month
and 100 billion web impressions.
"Publicis Groupe has become the global leader in digital marketing by building
strong, client-driven solutions in the fastest-growing areas of the Internet:
mobile and social," said Maurice Lévy, Chairman and CEO of Publicis Groupe.
"Live advertising gives brands the immediate live connections that consumers
expect in our digitally connected world, and AOL is the ideal partner for this
partnership precisely because live advertising is such a core part of its
strategy. Together, AOL and Publicis Groupe have impressive scale, talent and
technology solutions, and a deep understanding of how to develop and drive
content. By creating a shared development team - and leveraging VivaKi as a
Groupe accelerator - we can ensure advertising and marketing travel at the speed
of consumers."
"Live advertising is the future of marketing on the Internet," said Tim
Armstrong, AOL CEO and Chairman. "Maurice and Publicis Groupe have been at the
forefront of live advertising, and we have been testing live advertising
together for more than a year. Based on the consumer and brand demand, we formed
PAL and identified Bob to manage a cross-agency team that will aggressively
build out the first live advertising platform for the Internet on the planet."
Publicis Groupe and AOL began testing live advertising on AOL's leading content
brands earlier this year. The two companies are currently running live
advertising across AOL, The Huffington Post, TechCrunch, Engadget, Patch,
Mapquest, and more than 250 publishers in the AOL Networks syndicated network.
Publicis Groupe's leading digital agency DigitasLBi partnered with Huffington
Post in 2012 to bring its live advertising solution exclusively to the agency's
real-time content platform, BrandLIVE(TM); and its media network Starcom
MediaVest Group has been testing live advertising with AOL for several months.
PAL will move the partnership from testing to the development of a global
platform that will offer live advertising to all Publicis Groupe clients through
the exclusive partnership for the first six months, beginning on the launch date
of the partnership, currently anticipated to be Sept. 1.
PAL will operate in New York and Paris and will hold a live advertising
symposium during 2013 Advertising Week in New York City.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108 countries,
the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:(at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe
Viva la Difference !
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating,
growing, and investing in brands and experiences that inform, entertain, and
connect the world. The home of a world-class collection of premium brands, AOL
creates original content that engages audiences on a local and global scale. We
help marketers connect with these audiences through effective and engaging
digital advertising solutions.
Site Web : http://www.aol.com | Twitter: (at)AOL
Contacts
Publicis Groupe
Peggy Nahmany Corporate Communication +33 1 44 43 72 83
Martine Hue Investor Relations +33 1 44 43 65 00
Stéphanie Constand-Atellian Investor Relations +33 1 44 43 74 44
VivaKi
Cheri Carpenter Chief Communications Officer +1 312 220 6218
AOL Communications
Peter Land Senior Vice President of +(1) 212-206-5009
Communications
AOL Investor Relations
Eoin Ryan Senior Vice President of +(1) 212-206-5025
Investor Relations
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(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via Thomson Reuters ONE
[HUG#1717529]
Unternehmensinformation / Kurzprofil:
Datum: 19.07.2013 - 06:05 Uhr
Sprache: Deutsch
News-ID 279963
Anzahl Zeichen: 8135
contact information:
Town:
Paris
Kategorie:
Business News
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