Innovative Contactless Memory from STMicroelectronics Powers Korea's First NFC Fridge from Dongbu Daewoo Electronics
(Thomson Reuters ONE) -
NFC[1] technology from ST enhances the convenience of home appliances
Geneva, July 22, 2013 - STMicroelectronics (NYSE: STM), a global semiconductor
leader serving customers across the spectrum of electronics applications,
announced that its market-unique, NFC / RFID-enabled memory device has been
integrated in Classe Cube, the latest refrigerator from Dongbu Daewoo
Electronics. The recently launched Classe Cube has become a sensation by
offering a variety of innovative services to consumers as "Korea's first NFC
fridge."
Classe Cube enables 'smart' use of a refrigerator by providing information on
its current state or its users' habits that is communicated between the fridge
and an NFC-enabled smartphone. This communication is made possible by ST's M24LR
dynamic NFC / RFID tag, which stores sensor data from the fridge and provides
the information to a smartphone. Users can easily access all the information
through the Classe Smart app on their mobile device, enabling more efficient use
of the fridge based on the users' living habits and plans. Classe Cube alerts
the user to its door being left open, reports on the temperature in different
sections of the fridge, and provides a new level of maintenance service,
including the direct submission of after-sales service requests and remote
diagnostics.
Making this possible is ST's M24LR dynamic NFC / RFID tag that provides
interactive NFC connectivity in an affordable and easy-to-use device, enabling
highly innovative designs. The memory device combines an I2C serial memory,
available in several densities, and an NFC / RFID communication interface (ISO
15693) that converts radio waves emitted by RFID reader-writers and NFC-enabled
phones or tablets into energy to power its circuits and in some cases even to
enable complete battery-free operation. The unique series of devices enable the
creation and integration of energy-autonomous data collection, asset tracking
diagnostics capabilities, and in-field updates in a wide variety of
applications, including phone and tablet accessories, computer peripherals,
electronic shelf labels, home appliances, industrial automation, sensing and
monitoring systems, and personal healthcare products.
"Integration of NFC technologies increases the intelligence of home appliances
that results in higher customer satisfaction. This new connectivity strengthens
the link with equipment service centers and helps optimize energy consumption
based on the rapid detection of malfunctions," said YS Jeon, Director of
Refrigerator division, Dongbu Daewoo, adding that "we will continue to work hard
to launch superior products that satisfy our customers by continuously adopting
competitive, state-of-the-art technologies."
"We are excited to offer products and technologies that increase convenience and
advance the adoption of wireless technologies in digital home appliances with
the integration of our market-unique NFC / RFID-enabled M24LR memory device in
Korea's first NFC fridge, "said Benoit Rodrigues, Memory Division General
Manager at STMicroelectronics. "ST takes pride in helping its customers to
develop products that make a real difference to people's lives."
For further information on ST's RF Memories and Transceivers please go to
www.st.com/nfc-rfid
About STMicroelectronics
ST is a global leader in the semiconductor market serving customers across the
spectrum of sense and power and automotive products and embedded processing
solutions. From energy management and savings to trust and data security, from
healthcare and wellness to smart consumer devices, in the home, car and office,
at work and at play, ST is found everywhere microelectronics make a positive and
innovative contribution to people's life. By getting more from technology to get
more from life, ST stands for life.augmented.
In 2012, the company's net revenues were $8.49 billion. Further information on
ST can be found at www.st.com.
For Press Information Contact:
STMicroelectronics
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
michael.markowitz(at)st.com
--------------------------------------------------------------------------------
[1] Near Field Communication (NFC) is a short-range wireless connectivity
technology
ST Memory Powers NFC Fridge:
http://hugin.info/152740/R/1717763/571286.pdf
ST Memory Powers NFC Fridge_IMAGE:
http://hugin.info/152740/R/1717763/571287.jpg
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Source: STMicroelectronics via Thomson Reuters ONE
[HUG#1717763]
Unternehmensinformation / Kurzprofil:
Datum: 22.07.2013 - 15:00 Uhr
Sprache: Deutsch
News-ID 280446
Anzahl Zeichen: 5508
contact information:
Town:
Geneva
Kategorie:
Business News
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"Innovative Contactless Memory from STMicroelectronics Powers Korea's First NFC Fridge from Dongbu Daewoo Electronics"
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