Digital Magazines Gaining Traction
Hearst Publishing Hits 1 Million Subscribers
(firmenpresse) - SAN DIEGO, CA -- (Marketwired) -- 07/30/13 -- The OTC Journal, the longest running electronic newsletter focused on the small cap and microcap sectors, notes the recent surge in digital magazine subscribers should be a major positive for LifeApps (OTCQB: LFAP) and it's highly acclaimed digital magazine YouWorkout.
In November of 2011 Hearst Publishing President David Carey forecast there would be 1 million paying subscribers of digital versions of its magazines by the end of 2012.
The Hearst titles include Car and Driver, Cosmopolitan, Food Network, Good Housekeeping, Harper's Bazaar, O Magazine, Red Book, Town and Country, Woman's Day, and many others.
Carey's forecast turned out to be a bit optimistic, but Hearst eclipsed the 1 million subscriber mark in May, and has been adding about 10% more monthly according to Hearst executive VP John Loughlin.
Cosmopolitan has their highest digital circulation with about 180,000. O Magazine comes in second at about 110,000.
Carey believes digital subscription for Hearst Publications will hit 3 million by 2016, and make up 10% of their total business.
National Geographic recently announced its number of e-subscribers had grown to nearly 750,000.
Larry Isen, editor of the OTC Journal, stated, "It seems like it's just a matter of time before LifeApps (LFAP) starts to get some recognition and critical acclaim for YouWorkout. The acceptance and growth of digital magazines is a clear plus for LifeApps shareholders as this new market develops."
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This report is the opinion of the OTC Journal and was written based upon publicly available information. LifeApps Digital Media, Inc. has not endorsed or compensated the OTC Journal for this report.
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LifeApps is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod Touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.
For more information about LifeApps, please visit: .
This release contains "forward-looking statements" as that term is used under the federal securities laws. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. These forward-looking statements are subject to various risks and uncertainties that could cause LifeApps' actual results to differ materially from those currently anticipated, including risks and uncertainties relating to the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the Securities and Exchange Commission (the "SEC") including the Company's annual report on Form 10-K filed with the SEC on April 12, 2013. The Company does not undertake to update these forward-looking statements.
OTC Journal
Larry Isen
Publisher
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Datum: 30.07.2013 - 12:30 Uhr
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