SponsorPay Launches Mobile Video Mediation to Empower App Developers' Ad Monetization
SponsorPay's mobile video mediation solution helps developers to integrate, manage and optimize popular video ad networks and exchanges.
(firmenpresse) - SAN FRANCISCO, CALIFORNIA -- (Marketwired) -- 07/30/13 -- SponsorPay announced today the launch of the industry's first truly integrated mobile rewarded video mediation solution, an important addition to its . It enables publishers to seamlessly integrate, manage and optimize video ads from popular providers for better fill-rates and higher eCPMs.
With a 258 percent increase in ad spend last year(1), mobile video is one of the fastest growing ad categories in the app ecosystem today. Mobile also helped propel a 300 percent increase in overall video views last year.(2)
"Our Mediation Platform puts app developers in the driver's seat and lets them focus on their core business to build awesome and engaging apps while boosting ad revenues," said Janis Zech, CRO and co-founder of SponsorPay. "Eliminating the resource impact and opportunity cost on our partners was the key driver in bringing this product to market."
Scott Walker, Head of Production at Ninja Kiwi, declared: "As soon as we heard that SponsorPay was providing a mediation solution we signed up. We've been incredibly impressed with SponsorPay's service and support, and the Mediation Platform gives us exactly what we need." Ninja Kiwi is the developer of iOS Top 5 Hit "Bloons TD Battles."
As app developers and mobile services today incorporate video advertising into their mobile monetization mix, different problems arise. First, traffic supply for rewarded video exceeds advertising demand, resulting in low fill-rates. To optimize fill-rates, developers integrate and maintain multiple ad networks consuming valuable tech resources. Second, these networks all have their own reporting dashboards and different KPIs to compare performance and decide on how to rank the networks. The ranking algorithm itself introduces another major challenge as networks' monetization differs per country and eCPMs fluctuate. Hence, a ranking algorithm needs to be introduced to optimize overall monetization in real-time.
SponsorPay's Mediation Platform for mobile video addresses these challenges, providing seamless integration, efficient management and intelligent optimization. Developers integrate the platform once via an open-source SDK to take advantage of the following features:
Integration
Management
Optimization
"SponsorPay's Mediation Platform is a great response to two main publishers' issues: the optimization of eCPM and the guarantee of a high fill-rate level," added Alexis de Charentenay, Director of Business Development at Adictiz, the leading mobile and social gaming company.
About SponsorPay
SponsorPay is the leading value-exchange ad platform powering monetization and user acquisition solutions across iOS, Android, Web & Facebook.
Our Mediation Platform® enables app developers and services to integrate, manage and optimize multiple ad networks powering a variety of ad products. Key features include plug-n-play ad network integration, transparent reporting dashboard, auto-pilot or manual real-time ranking optimization, scalable ad serving & filtering capabilities among others.
SponsorPay's SMART-Exchange® powers our proprietary real-time bidding ad marketplace achieving highest industry eCPMs. SMART-Exchange's flagship ad products are BrandEngage® powering customized video and engagement ads and Offer Wall driving cost-per-install, engagement and direct response ads.
We are headquartered in Berlin with offices in San Francisco, New York, Los Angeles, London, Paris, Istanbul, Shanghai, Seoul and Tokyo. Our valued partners include Zynga, Electronic Arts, Ubisoft, and OutFit7.
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Contacts:
SponsorPay
Annelise Bourelle
Twitter: (at)SponsorPay
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Unternehmensinformation / Kurzprofil:
Datum: 30.07.2013 - 13:00 Uhr
Sprache: Deutsch
News-ID 282978
Anzahl Zeichen: 0
contact information:
Town:
SAN FRANCISCO, CALIFORNIA
Kategorie:
Advertising, PR and Marketing
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