Y&R'S SicolaMartin Becomes Y&R Austin
Agency Becomes Full Member of Y&R North America Network
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 07/31/13 -- Matt Anthony, President and CEO of Y&R North America, announced today that SicolaMartin, a subsidiary of Y&R since 2001, is being rebranded as Y&R Austin, becoming the fifth market in .
The agency, which was founded 28 years ago, has built its reputation on its expertise in technology and business-to-business advertising, and already shares clients with Y&R, including Dell and SanDisk. For seven consecutive years, Texas Monthly named it a Best Company to Work for in Texas.
"We are excited to make this formal integration of the Austin agency to our North America network," said Matt Anthony. "The truth is we have worked alongside SicolaMartin as partners within Y&R for many years. While the transition will be seamless and easy, its impact will be powerful. Y&R Austin has a great offering, fully integrated capabilities, and a strong culture. Their clients will benefit from access to our talent and resources. But it is also clear that Y&R clients in other markets will benefit from their expertise and experience."
"This is an important -- and moving -- day for us," said Cherie Cox, CEO of SicolaMartin and now Y&R Austin. "We become Y&R Austin with great respect for what we've accomplished here and with equal excitement about joining the larger network. Everyone is made better by the change, and this is the right moment to do it. The Southwest is a dynamic market and we believe our deep roots here and the full support of the Y&R network position us for great growth," she added.
Cherie Cox, who continues to lead the office, began at SicolaMartin more than 20 years ago. She has held senior client roles at the agency for many years and stepped up to the CEO role in 2011. Her in-depth technology and channel marketing experience helped drive SicolaMartin's reputation as an agency that creates compelling global work for complex businesses in the technology and healthcare sectors. She will now report to Matt Anthony.
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the leading global digital agencies, and iconmobile, a premier mobile marketing company. Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R's largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell's Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.
Jordana Altman
Y&R
212.210.3715
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Datum: 31.07.2013 - 20:48 Uhr
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