H&M Impresses With a New Transit Station Domination
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 08/01/13 -- Editors Note: There is a photo associated with this release.
H&M, a global leader in clothing retail and fashion, recently launched a full-station domination campaign at Jean-Drapeau station in Montreal, Quebec to support the Osheaga Music and Arts Festival. In partnership with PATTISON Outdoor Advertising and Cogeco Metromedia, the campaign is a spectacular display creating a unique branded environment.
"Being the official fashion sponsor at the Osheaga Music and Arts Festival, and recognizing that almost all attendees of the festival pass through Jean-Drapeau station, we thought it was a no-brainer to dominate the station," said Stacey Najman of H&M. "This impactful domination extends our H&M LOVES MUSIC campaign and also solidifies our position as the destination for festival fashion."
The campaign includes a full domination including Station Posters, Wall Murals, King Posters and window decals at Jean-Drapeau station. The colourful, vibrant, and unique environment successfully evokes the H&M brand from the entrance of the station to the turnstiles inside. It's an impressive transit domination that conveys the strong H&M brand and its relationship with the audience attending the Osheaga Music and Arts Festival.
This transit domination initiative will run until August 4, 2013.
About Pattison (pattisonoutdoor.com):
Pattison Outdoor Advertising is Canada's largest outdoor, transit and digital advertising company with 25 sales offices coast to coast. Headquartered in Mississauga, Ontario, Pattison Outdoor is a division of The Jim Pattison Group.
To view the photo associated with this release, please visit the following link:
Photo credits: 333 Photo.
Contacts:
Pattison Outdoor Advertising
Joe Donaldson
Vice President, Marketing
905-282-6800
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Datum: 01.08.2013 - 09:59 Uhr
Sprache: Deutsch
News-ID 283767
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TORONTO, ONTARIO
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Advertising, PR and Marketing
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