Be a Good Human - DOGTV Now Available on DIRECTV
Ease Boredom and Stress Levels for Stay-at-Home Dogs With Dog-Approved Programming
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 08/01/13 -- , the first and only television network created just for dogs, is now available exclusively on channel 354. Recognized by the Humane Society of the United States and scientifically developed and tested, the 24-hour, dog-approved network treats stay-at-home dogs to programming specifically designed for their eyes and ears. The new network will be available for $4.99 a month following a free preview for all DIRECTV customers from Aug. 1 through Aug. 14.
"There are more than 40 million dog-owning households in the United States. As people work longer hours and have both members of the household working, more dogs are left home alone, sometimes for several hours," said Gilad Neumann, CEO of DOGTV. "Pooches get lonely, bored and suffer from separation anxiety. Owners are looking for ways to help comfort their dogs until they return. DOGTV is the ideal solution."
"We're thrilled to give DOGTV a leg up by providing this new programmer an opportunity to reach more than 20 million customers," said Amy Leifer, vice president of Ad Sales for DIRECTV. "This is also a great example of how we can offer niche programming to only those who want it. Dogs and dog owners will love this channel, and non-dog owners won't have to pay for it."
DOGTV programming is split into three categories -- relaxation, stimulation and exposure -- that work collaboratively to provide just the right balance for the daily routines of stay-at-home dogs.
features soothing music, sounds and visuals to relax the dog, reduce stress levels and keep him or her calm.
encourages dogs' playfulness through active camera movements, exciting animations and moving objects and animals with appropriate sounds and frequencies.
uses the most advanced veterinary science, special sounds and visuals to help comfort and habituate dogs by exposing them to different day-to-day experiences, such as doorbells, cars, children and vacuum cleaners.
"DOGTV provides the perfect combination of entertainment to ease boredom and loneliness of pups that are home alone," said Victoria Stilwell, DOGTV expert. "While dogs will not sit and watch TV for hours and hours the same way humans do, it's another tool in the toolbox to help them cope with being alone."
The original content was produced and developed by a team of pet experts, including Stilwell, star of Animal Planet's "It's Me or the Dog" and one of the world's most recognized and respected dog trainers; Dr. Nicholas Dodman, world-leading veterinary behaviorist and chief scientist for DOGTV; and Warren Eckstein, pet trainer and popular radio broadcaster known as "America's most trusted pet expert."
DOGTV has been perfected and researched for more than four years to prepare for its national distribution. Dr. Dodman examined more than 40 animal behavior and senses studies before conducting the world's first study on dogs and television. The study exposed dogs to human TV channels, DOGTV or no TV at all. The results showed 89 percent of dog viewers preferred DOGTV over no TV, and 75 percent of dog viewers watched at least one segment of DOGTV longer than a human TV channel. Dr. Dodman's study concluded that dogs left at home prefer canine-oriented programming to human programming.
The DOGTV team spent hundreds of hours producing the programming and testing its benefits with dogs, dog owners, veterinarians and trainers. Each frame and sound is designed for the canine crowd to meet the specific attributes of their sense of vision and hearing. Because dogs can't see red and green, the programs are specially colored to enhance picture details. Great emphasis was put on contrast, brightness and frame rate, and the use of special sound effects, music and specific range of frequencies are tailored to a dog's unique sense of hearing without startling or bothering their sensitive ears.
To support the launch, DOGTV has announced a mobile crowd-sourcing app just for dogs -- CrowDog Sourcing. The app lets pup parents create a personalized DOGTV logo starring their dog. The logo can be posted on Facebook, and, as the first network to share its logo with viewers, DOGTV will email users the date and time their dog's logo will be broadcast live on the network. The app is available beginning Aug. 1 at .
DOGTV is the first television network for dogs. A trusted source of scientifically developed content for dogs, DOGTV programming is organized into relaxing, stimulating and exposure segments that work together to provide just the right balance for the daily routines of our beloved "stay-at-home" pups. DOGTV's revolutionary content is designed for a dog's visual, auditory and emotional sensibility. For more information, please visit .
Jenny Russo
415.593.1400
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Datum: 01.08.2013 - 12:00 Uhr
Sprache: Deutsch
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