MEC Malaysia Campaign for Citibank Increases Conversions by 42 Percent using DG MediaMind Smart Versioning
(Thomson Reuters ONE) -
August 1, 2013 - New York, NY - MEC, a leading global media agency network, and
DG (NASDAQ: DGIT), the world's leading multiscreen ad management company,
announced today that a recent Citibank Platinum Reward online campaign increased
its conversion rate by 42 percent using DG MediaMind's Smart Versioning dynamic
creative optimization (DCO) tool. Designed to handle multiple creative refreshes
and targeted messaging for specific audiences, Smart Versioning also cut the
production time of the Citibank campaign in half.
With creative developed by Splash Interactive MY, the Citibank Platinum Reward
campaign is a complex, online campaign targeted at multiple audiences. The
retargeting campaign promoted the diverse benefits of using the new Citibank
Reward Platinum card for shopping, dining, travel, home appliances and
automotive purchases, with the goal of generating new credit card applications.
In the highly competitive world of financial services and retail banking,
constant changes in offers, rates and government regulations make long-term
planning and commitments very restrictive.
"Considering the time it takes to turn around major changes in campaign
advertising messages, at MEC, we are always keen to find the most efficient way
of producing high-caliber results using cutting-edge technology such as Smart
Versioning," said Nicholas Goh, Associate Digital Director, MEC Malaysia.
The MEC and Splash Interactive teams used Smart Versioning to automatically
optimize the campaign by serving the creative that delivered the most clicks and
leads. Once the user signed up for the Citibank Platinum credit card, post-
conversion banners were served highlighting other benefits, reward points and
rebates available. This campaign resulted in an increase in total conversions
(requests for a credit card application) by 42%, compared to a previous
retargeting campaign that did not include optimization.
In addition, the tool allowed the teams to cut down on the overall production
time of the campaign. In just three days, Splash Interactive managed to create
87 banner versions using Excel Mass Versioning in the Smart Versioning tool.
About DG
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile and
beyond. Through a combination of technology and services, DG empowers brands and
advertisers to work faster, smarter and more competitively. Boasting the world's
largest hybrid satellite and internet network for broadcast video delivery, the
company's unparalleled campaign management encompasses multiscreen ad delivery,
cross-channel research and analytics, and unified asset management. The DG
product portfolio consists of two overarching product lines for online and video
campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations across
TV broadcast and digital advertising in 78 countries. For more information,
visit http://www.dgit.com.
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: MediaMind via Thomson Reuters ONE
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Unternehmensinformation / Kurzprofil:
Datum: 01.08.2013 - 13:30 Uhr
Sprache: Deutsch
News-ID 283990
Anzahl Zeichen: 4100
contact information:
Town:
New York
Kategorie:
Business News
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