iSatori, Inc. Highlights Walmart/Walgreens Sales Traction
Major Mass Merchandisers on Track for Consumer Purchases of iSatori's Energize Product
(firmenpresse) - GOLDEN, CO -- (Marketwired) -- 08/01/13 -- iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today highlighted the sales traction it is experiencing in the movement of its Energize products in Walmart, Walgreens, and other mass market retail outlets.
In Walmart, sales of the Company's recently placed item, Energize, The All-Day Energy Pill, have accelerated following iSatori's strategic investments in television, Internet, and radio advertising. Energize is expected to continue to generate positive sales traction through the remainder of the year. The ramp-up for Walmart is significant because it allows the Company to demonstrate the inroads it is making in the rapidly expanding energy supplement field in the mass market sales channel.
Similarly, iSatori has experienced positive sales traction at other major mass merchandise retailers, including Walgreens, America's largest drugstore chain, where the Company's Energize product is also available nationwide. Furthermore, unit sales of Energize are increasing in the Company's remaining mass market channels.
"We are excited about the strengthening sales trends we have noted at these two major mass market retailers and at other mass merchandisers that carry our Energize product," commented Stephen Adelé, Chief Executive Officer of iSatori, Inc. "If this momentum continues through August and September, we should be in a position to see Walmart and Walgreens separately reconfirm their commitment to Energize, and we should be ideally positioned to expand the product's distribution into additional mass market retailers."
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iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at .
Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.
iSatori, Inc.
Stephen Adele
303-215-9174
R.J. Falkner & Company, Inc.
Jerry Falkner, CFA
800-377-9893
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Datum: 01.08.2013 - 14:48 Uhr
Sprache: Deutsch
News-ID 284014
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