Publicis Groupe: Acquisition de Engauge Marketing/ Acquisition of Engauge Marketing
(Thomson Reuters ONE) -
PUBLICIS GROUPE ACQUIRES US DIGITAL SERVICES AGENCY ENGAUGE MARKETING
Engauge to be aligned with ZenithOptimedia's Moxie to create digital powerhouse
with enhanced social marketing capabilities
Publicis Groupe (Euronext Paris: FR0000130577) announced today the acquisition
of Engauge Marketing LLC, the advertising and digital services agency based in
Columbus, Ohio. Halyard Capital, a New York-based private equity firm was the
majority owner of Engauge Marketing.
Engauge provides full-service advertising and digital services with a burgeoning
social marketing practice to more than 30 clients, including Nationwide
Insurance, Cisco Systems, and The Coca-Cola Company. The agency has offices in
Columbus, Ohio; Atlanta, Ga.; Orlando, Fla.; and Pittsburgh, Pa. and an employee
base of more than 250 people.
Launched in 2007, Engauge was formed from the union of Ten United, a Columbus-
based advertising agency with offices in Pittsburgh and Orlando; Spunlogic, a
digital marketing services company in Atlanta; and Direct Impact, a data
analytics and CRM company in Austin, Texas. These combined areas of expertise
have given Engauge a strong position in an increasingly digitally-driven
advertising services sector.
Engauge Marketing will become part of the ZenithOptimedia Group in the United
States and will be aligned with Moxie, the Group's digital advertising agency
based in Atlanta. ZenithOptimedia Group will look to maximize operational
synergies and complementary capabilities across the two organizations while
maintaining the Engauge and Moxie brands in the marketplace.
Combined, Moxie and Engauge will have more than 600 employees and will comprise
the largest array of digital marketing resources in the Southeast. These two
leading digital companies will offer clients a fully-integrated advertising and
digital organization with innovative services and solutions in the areas of
strategy, creative, social marketing, media, data analytics and technology
development.
Nick Bandy, CEO of Engauge said: "Over the past year, the leadership team of
Engauge has explored ways to meet the challenges of the evolving and
increasingly complex marketing landscape to ultimately help with our clients'
continued success. Through this discovery work we entered discussions with
multiple companies across the advertising business. Where we found most accord
and alignment with our mutual goals was with Publicis Groupe. We believe this
change in ownership will enable us to meet our goals, provide long-term
stability to our company, give access to world-class marketing resources,
products, tools and apps, research, data and insight capability and, of course,
access to a substantial talent pool across the world which for our people
presents greatly enhanced career opportunities".
Suzy Deering, CEO of Moxie, added: "By fusing Engauge's expertise in social
marketing together with Moxie's capabilities and resources, we will be able to
provide our clients with a stronger, multichannel, geographically-diverse
company that is able to offer the best services and solutions all under one
roof."
Tim Jones, CEO of ZenithOptimedia Group, North America said: "This union expands
the range of communication services we can provide to clients, particularly in
social marketing and content marketing. Our digital operations in Atlanta are
now market-leading in scale and in depth of resources. We're excited by the
range of resources this provides as we look to the future."
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108 countries,
the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:(at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe |
Viva la Difference !
About ZenithOptimedia
ZenithOptimedia is a leading global media services network with 250 offices in
74 countries. It is part of Publicis Groupe, the world's third largest
communications group, and the world's second largest media counsel and buying
group. As the first agency to apply a rigorous and objective approach to
improving the effectiveness of marketing spend, ZenithOptimedia delivers to
clients the best possible return on their communications investment. This
philosophy is supported by a unique approach to strategy development and
implementation - the Live ROI planning process.
ZenithOptimedia's principal operations comprise the media services agencies
Optimedia and Zenith; Performics, a global performance marketing services
company; Ninah, a marketing investment modeling company; Newcast, a content
integration specialist; and Moxie, a full-service digital marketing services
agency.
Zenith North America's client partners, include AstraZeneca, General Mills,
Georgia-Pacific, JPMorgan Chase, Kohl's, Lexus, Nintendo, Oracle, Reckitt-
Benckiser, Toyota, 20th Century Fox, and Verizon. Our ability to drive ROI
begins with scale, and is backed by an unparalleled knowledge of the
marketplace.
www.zenithoptimedia.com | Twitter:(at)ZenithOptimedia | Facebook:
www.facebook.com/zenithoptimedia | Linkedin: ZenithOptimedia | The ROI Agency
About Engauge Marketing
Engauge is a full-service marketing agency for the digital and social age. They
help grow clients' businesses by leveraging creativity and technology to connect
brands and consumers through the most relevant content and channels. The
agency's client roster includes Nationwide Insurance, Coca-Cola, Chick-fil-A,
UPS and CiscoSystems. Engauge has offices in Atlanta, Columbus,
Orlando, and Pittsburgh.
www.engauge.com | Twitter:(at)engauge | Facebook: www.facebook.com/engauge |
Linkedin: Engauge
About Moxie
Driven by data, content and technology, Moxie is a full-service digital agency
that creates attraction between people and brands, media and technology, and
partners and platforms. Clients include: Verizon Wireless, Verizon FiOS, 20th
Century Fox, Georgia-Pacific, L'Oreal USA, Central Garden & Pet, Children's
Healthcare of Atlanta, The Hallmark Channel and Epson.
Founded in 2000, Moxie has more than 350 driven, talented, digital professionals
in Atlanta, Los Angeles and New York. We are owned by ZenithOptimedia, which
allows us to quickly leverage cross-company areas of expertise, talent,
experience and tools. ZenithOptimedia is a leading global media services network
with 250 offices in 74 countries. It is part of Publicis Groupe, the world's
third largest communications group and the world's second largest media counsel
and buying group. To find out more about all things Moxie, connect with us
on Facebook and Twitter or our website or blog.
www.moxieinteractive.com | Twitter:(at)YouveGotMoxie | Facebook:
www.facebook.com/MoxieInteractive | Linkedin: Moxie
About Halyard Capital
Halyard is a private equity firm with over $600 million of capital under
management focused on creating value within the Information and Knowledge
economies through our thesis-driven investments. We invest in Technology-enabled
Information, Data Analytics, Communications and Business Services Companies that
cater to industries including Healthcare, Education, Marketing Services, Human
Capital Management and Media.
The Firm specializes in growth equity, middle-market leveraged buyouts and
structured equity investments. Halyard invests in and works closely with
exceptional management teams in companies with superior market positions which
generate strong cash flow and operate in attractive growth markets.
http://www.halyard.com |
Contacts
Publicis Groupe
Peggy Nahmany Communication + 33 (0)1
Martine Hue corporate 44 43 72 83
Stéphanie Atellian Investor Relations + 33 (0)1 44 43 65 00
Investor Relations + 33 (0)1 44 43 74 44
Moxie
Tia Robinson
Press relations + (1) 678-916-4538
+ (1) 678-612-1784
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other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via Thomson Reuters ONE
[HUG#1722911]
Unternehmensinformation / Kurzprofil:
Datum: 14.08.2013 - 18:54 Uhr
Sprache: Deutsch
News-ID 287837
Anzahl Zeichen: 10519
contact information:
Town:
Paris
Kategorie:
Business News
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