DGAP-News: MIFA Mitteldeutsche Fahrradwerke AG: Tablet meets E-bike: Copenhagen opts for MIFA multi-user innovation (news with additional features)
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MIFA Mitteldeutsche Fahrradwerke AG: Tablet meets E-bike: Copenhagen
opts for MIFA multi-user innovation (news with additional features)
22.08.2013 / 09:32
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Tablet meets E-bike: Copenhagen opts for MIFA multi-user innovation
Sangerhausen, August 22, 2013 - MIFA Mitteldeutsche Fahrradwerke AG,
Germany's largest manufacturer bicycles in terms of sales, has received a
production order in the growing business area of OEM production for
industrial customers. As part of this order, MIFA will manufacture e-bikes
for bicycle rental company Gobike International A/S, which is providing the
Danish capital of Copenhagen with e-bikes for its municipal bicycle rental
scheme.
An electronic interface on the handlebars to which tablet PCs with GPS
reception can be attached comprises a special feature of these e-bikes. All
MIFA bikes used in Copenhagen are equipped with such tablet PCs. These
allow users to download real-time information about their route, public
transport departure and arrival times, as well as local sightseeing
opportunities. The e-bikes are also equipped with a drive shaft instead of
a bicycle chain, as well as with rupture-proof wheels to minimise
maintenance-intensity. The City of Copenhagen will initially deploy these
e-bikes at 65 rental points near to stations and central hubs.
The new rental scheme started on 16 August with a major event held at
Flintholm station under the motto 'World's best bike sharing system'. The
scheme is distinguished by a well-thought-out infrastructure that allows
users to utilise mobile apps to receive information at all times about
availability and to make reservations. Along with representatives from the
City of Copenhagen, the Danish Transport Minister and numerous VIPs, the
start event was also attended by Michael Hecken, head of marketing and
strategy at MIFA. Hecken is impressed by Copenhagen's new rental scheme:
'Copenhagen is positioning itself as a bicycle-friendly location just like
many other European cities. The difference between Copenhagen and most
other cities lies in the high quality of its rental concept, however. Our
engineers adapted the e-bikes to the high requirements that multi-user
vehicles must deliver. The interface for the touchscreen is the icing on
the cake.'
In cooperation with Leipzig-based bicycle rental company nextbike GmbH,
MIFA has already been supplying the Polish capital of Warsaw with
conventional bicycles since late summer 2012. Hecken regards Copenhagen as
the next step, pointing to the growing importance of such rental schemes:
'Bicycles are rapidly gaining significance as flexible transportation means
in major European cities. We are glad that MIFA also enjoys an excellent
reputation as a manufacturer of technically high-quality bicycles across
Europe.'
About the company:
MIFA Mitteldeutsche Fahrradwerke AG, which is based at Sangerhausen in
Germany's Saxony-Anhalt region, is Germany's largest manufacturer of
bicycles in terms of sales. The company produces an extensive range of
bicycle models ranging from entry-price through to premium. The components
utilised in bicycle production are purchased from renowned suppliers and
assembled at the company's single production location in Sangerhausen.
Business here focuses on project-related manufacturing to order for large
retail chains and OEM (Original Equipment Manufacturer) customers. E-bikes
have also been produced since the 2011 financial year. MIFA produces the
e-bike for automotive manufacturer smart, Deutsche Post's bicycle fleet,
and supplies municipal lending systems with multi-user vehicles. MIFA
acquired Berlin-based e-bike manufacturer Grace and Bavaria-based cult
bicycle forging company Steppenwolf in 2012, thereby intensifying its sales
activities with specialist dealers. MIFA sells its bicycles primarily in
its domestic market in Germany. Further sales markets are located mainly in
Western Europe. Both the operating business and administration and
logistics are managed from the single production site in Sangerhausen.
MIFA sold 546,000 bicycles in the 2012 financial year (previous year:
644,000), generating EUR 111.3 million of revenue, representing a 10.7 %
increase compared with 2011 (EUR 100.5 million). E-bikes comprised 30.0 %
of total revenue (previous year: 12.5 %). After adjusting for acquisition
effects, the company generated adjusted operating earnings (EBIT) of EUR
2.9 million (previous year: EUR 4.6 million), and adjusted net income of
EUR 1.1 million (previous year: EUR 2.0 million). MIFA has been listed on
the stock market since May 2004. Its shares are traded in the Prime
Standard of the Regulated Market of the Frankfurt Stock Exchange.
Contact:
Mark Appoh
cometis AG
Unter den Eichen 7
65195 Wiesbaden
Telephone: 0611-205855-21
Fax: 0611-205855-66
Email: appoh(at)cometis.de
End of Corporate News
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Additional features:
Picture: http://newsfeed2.equitystory.com/mifa/226935.html
Subtitle: MIFA-E-Bikes in Kopenhagen
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22.08.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: MIFA Mitteldeutsche Fahrradwerke AG
Kyselhäuser Straße 23
06526 Sangerhausen
Germany
Phone: 03464-5370
Fax: 03464-537251
E-mail: b.mirau(at)mifa.de
Internet: www.mifa.de
ISIN: DE000A0B95Y8
WKN: A0B95Y
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Hamburg, München (m:access),
Stuttgart
End of News DGAP News-Service
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226935 22.08.2013
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Unternehmensinformation / Kurzprofil:
Datum: 22.08.2013 - 09:32 Uhr
Sprache: Deutsch
News-ID 289965
Anzahl Zeichen: 7950
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