De Cecco, Leading Pasta Company Based in Italy, Is Inducted Into The Italian Trade Commission's Hall of Fame, Embarks on US Marketing Plan as It Celebrates 120 Years on American Tables
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 08/26/13 -- De Cecco, the world's third largest manufacturer of pasta, was inducted this summer into the Italian Trade Commission's Hall of Fame, recognizing De Cecco's enduring commitment and contribution to the Italian food industry in the United States. The recognition came as De Cecco celebrates 120 years of success in the American marketplace.
De Cecco is eager to prove to U.S. consumers that all pastas are not created equal. To that end, the Italian-based company has embarked on a marketing plan to be spearheaded by the new CEO of De Cecco USA, Marco de Ceglie, a seasoned food marketer with years of experience in both Europe and the United States.
Mr. de Ceglie is charged with building on 120 years of success by further increasing De Cecco's market share in the premium pasta market in the United States. De Cecco's goal is to capture a 50% share of the premium pasta category.* His focus is on broadening distribution and increasing brand awareness of its superior products through a strategic program of sales and marketing.
"We believe that when American consumers experience our authentic Italian taste, their palate will tell them all they need to know about why De Cecco enjoys a superior reputation in Italy and around the globe. Renowned chefs exclusively incorporate our products into their signature dishes. Our unique manufacturing of pasta with full control of the milling process and using only high quality wheat, Abruzzo's cool natural spring waters, bronze dies and our special low temperature drying method yields a premium pasta, assuring the highest quality and ease of preparation for American tables."
Headquartered in Fara San Martino, Italy (), De Cecco produces more than 160 pasta types as well as their own lines of gourmet sauces and olive oil. In 2012 De Cecco reported annual revenues of over $520m USD. The company was founded in 1886 and still operates from its original headquarters in Central Italy. De Cecco USA is based in New York City. ().
*The premium pasta segment represents 9% of the total U.S. pasta category.
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Contact:
Vicki Garfinkel
Block & DeCorso
973-519-8926
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Datum: 26.08.2013 - 15:30 Uhr
Sprache: Deutsch
News-ID 290917
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