DGAP-News: Ströer Media AG: Ströer extends online portfolio with technology leader in precise target group identification
(firmenpresse) - DGAP-News: Ströer Media AG / Key word(s): Acquisition
Ströer Media AG: Ströer extends online portfolio with technology
leader in precise target group identification
29.08.2013 / 09:15
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PRESS RELEASE
Ströer extends online portfolio with technology leader in precise target
group identification
- Landmark deal for Ströer's online strategy
- Proprietary technologies offer competitive advantages in real-time
analysis of big data
- Strengthening of branding business for premium publishers
Cologne, 29 August 2013 Via its wholly-owned subsidiary Ströer Digital
Group GmbH, Ströer Media AG is taking over the Berlin-based company mbr
targeting GmbH and thus adding a major component to its online portfolio.
This component facilitates the exact identification of online target
groups, the delivery of transaction-based performance campaigns and the
generation of new customers in the digital business. mbr, a scientifically
driven and innovative targeting services provider, has proprietary
technologies in important key areas. For Ströer Media AG, this takeover
will thus produce additional opportunities in future to address target
groups with great precision in its online marketing activities and to
internationalise its online business.
'With this strategic landmark deal we are explicitly building on Ströer's
technological leadership in the German online market', comments Udo Müller,
CEO of Ströer Media AG. 'Together with our developers in New Zealand,
Germany and the Czech Republic, mbr's targeting technology and experts will
offer us decisive competitive advantages in terms of big data. With the mbr
takeover, we in our opinion obtain the best data science team in the German
market. Overall, our online development department now comprises more than
60 technicians - a key unique selling point for our business. With our
performance-based products, we will build up a decisive head start in the
online marketing business. Not only that, we will in future cover the
entire digital value chain - from ad-servers via demand and supply side
platforms, real time bidding and ad-exchange through to targeting based on
proprietary technologies. The mbr acquisition successfully rounds off this
development.'
Alongside the premium publisher business, Ströer's central activity, the
online advertising market based on the evaluation of large volumes of data
(big data) is becoming increasingly performance-based - away from
content-focused and towards consumer-focused adverts. Marketers are
expected to offer ever more precise targeting and professional data
management. Having said this, the big data market in Germany is still in
its infancy. mbr's proprietary targeting technology therefore represents a
key element in Ströer's online strategy. mbr's services will nevertheless
continue to be offered to third parties as well.
mbr's Consumer Action Mining (CAM) algorithm for the real-time processing
of large volumes of data has been derived from bio-physical research into
complex systems and has been further developed at universities in Germany
and the USA over the past eleven years. This software collects anonymised
user action data and derives real-time consumer/product relationships.
Shopping carts,customer groups and target groups are not defined in
advance, but are rather calculated based on the data situation. mbr
targeting thus offers a unique automatic, user-focused targeting algorithm.
This makes CAM less prone to error and more dynamic and efficient than
other available technologies. The resultant performance enhancement across
all relevant indicators leads to a win-win situation for publishers and
advertisers alike. Ströer now has a further major tool in its hands
enabling it to capitalise premium content from premium publishers even more
effectively in future. This is an important factor, not least given the
ever higher performance requirements customers have for branding campaigns
as well. Detailed tests performed with the CAM algorithm on Ströer's
existing online platforms already showed excellent results, with figures
way ahead of market standards.
mbr targeting is a start-up company whose business activities are in their
initial stages. In a first step, Ströer will acquire a 79.1 percent stake
in mbr targeting GmbH from various shareholder groups. Depending on
specific ancillary conditions being met, the closing is expected to take
place in early October. With Pablo Metz and Christoph Tavan, mbr's founding
team will continue to hold management positions at the company and, via
capital shareholdings, will also participate directly in the company's
performance.
About Ströer
Ströer Media AG is a leading provider of online advertising and
out-of-home, and offers its advertising customers individualized and fully
integrated premium communications solutions. In the field of digital media,
Ströer is setting new standards for innovation and quality in Europe and is
thus opening up new and innovative opportunities for targeted customer
contact for its advertisers.
The Ströer Group commercializes several thousand websites and more than
280,000 out-of-home advertising faces. With consolidated revenue of EUR
560m for the full year 2012, Ströer Media AG is one of largest providers of
out-of-home media in Europe in terms of revenue.
The Ströer Group has approximately 2,000 employees at over 70 locations.
For more information on the Company, please visit www.stroeer.de
Press contact
Ströer Media AG
Marc Sausen
Head of Group Communication
Ströer Allee 1 . D-50999 Köln
Telephone: +49 (0) 2236 / 96 45-246
Fax: +49 (0) 2236 / 96 45-6246
Email: msausen(at)stroeer.de
End of Corporate News
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29.08.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
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Language: English
Company: Ströer Media AG
Ströer Allee 1
50999 Köln
Germany
Phone: +49 (0)2236.96 45 0
Fax: +49 (0)2236.96 45 299
E-mail: info(at)stroeer.com
Internet: www.stroeer.de
ISIN: DE0007493991
WKN: 749399
Indices: SDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
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