Just in Time for Fall NFL Season, Thuuz Launches Android Tablet App to Drive More Viewers to Live Sports
Research Shows the Importance of 2nd Screen to Fan Viewing Habits
(firmenpresse) - PALO ALTO, CA -- (Marketwired) -- 09/09/13 -- , the award-winning mobile and connected TV service revolutionizing how sports fans discover and connect to sports programming, today announced the release of its popular Thuuz sports app optimized for the 2nd screen. The new Android app, designed to support the growing number of Thuuz fans who use tablets, includes a revamped game guide and unique Fantasy Football integration.
"Given our mission to drive incremental viewers to live sports programming, creating a tablet version of our app made perfect sense," noted Michael Schmier, VP of Product Management for Thuuz. "More than 60% of our fans are now using tablet apps, not only as 2nd screen companions during live events but to also help them decide which event to watch in the first place."
The Thuuz Sports app for Android tablet arrives just in time for NFL season starting September 5. Thuuz believes its discovery platform serves an important role in an era where escalating costs to carry sports programming are driving both economic tumult and opportunity in the TV industry.
"The recent resolution of the dispute between CBS and Time Warner Cable reinforces the power of live sports content to drive TV ratings and attract a mass audience," said Warren Packard, CEO of Thuuz. "The Thuuz discovery platform adds value for both sports fans and TV providers, by connecting viewers with the most relevant and compelling sports content, and helping TV providers attain incremental viewership. We want to give our users a heightened ability to see what's happening in the world of sports and consume the content of their choice. Our new tablet app is one more step in that direction."
Thuuz recently conducted a survey of Thuuz app users showing more than 70% have watched a televised sporting event in the past month that they would have otherwise missed were it not for Thuuz Sports' unique discovery platform. Thuuz Sports' research also shows that on average Thuuz users watched 28% more sporting events, due to the platform's ability to notify users of the most compelling live sports broadcasts.
One of the biggest changes to the newly updated Android tablet app is its revamped game guide. Here, fans see the most exciting live, upcoming and recently completed games in a single view, letting them monitor the sports world and decide when it's time to change the channel. The updated app acts as a "heat map" and companion for dedicated fans who want to keep track of trending games while watching TV. For a complete summary of the redesign of the Thuuz Android tablet app, read the Thuuz blog post, entitled, "Thuuz Sports -- now your ultimate TV companion for the Fall," at .
Thuuz is an award-winning mobile and connected TV service revolutionizing how sports fans discover and connect to sports programming. Thuuz consumer applications and partner products are designed to increase audience size for televised and streamed sporting events. Thuuz partners with leading TV providers, wireless carriers, consumer electronics companies and sports networks. Thuuz was founded in 2010, and is headquartered in Palo Alto, California.
For more information on Thuuz, please visit . You can also find them on Facebook at and Twitter .
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Juliet Travis
Travis Communications
(p) 510-285-6087
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Datum: 09.09.2013 - 12:00 Uhr
Sprache: Deutsch
News-ID 294552
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