Data Technology Company Versium Raises $2.5 Million to Accelerate Deployment of Its LifeData Predictive Scores
(firmenpresse) - REDMOND, WA -- (Marketwired) -- 09/10/13 -- Versium (), a data technology company that operates a LifeData™ predictive analytics scoring engine, today announced it has closed a $2.5 million round of strategic financing from investors, including TiE Angels Group Seattle (TAGS) (). The funding will be used to accelerate deployment of Versium's predictive analytics scoring technology.
"Our ability to produce and deliver predictive scores that address specific business needs, such as fraud prevention, churn reduction and social marketing optimization just got a boost," said Chris Matty, CEO, Versium. "We are very pleased with the level of enthusiasm received from the investment community and the tremendous validation this brings to our business model and strategy. As a young company we've built a profitable business model and this additional capital will help us take Versium to the next level by investing additional resources in data science, and our sales and marketing teams."
"The big data sector is flooded with noise from different companies attacking the space from a number of angles, but many of these solutions are costly and quite complex," said Haresh Ved, Chair, TiE Angels Group Seattle (TAGS). "Versium's deployment of predictive scores leverages the company's unique LifeData assets, combined with enterprise data to provide a fast and easy-to-implement approach for organizations looking to get the best ROI benefit from data analytics. We believe that Versium's highly experienced and skilled team has developed a unique and robust platform based on a future proof architecture, which also makes it so easy that you don't have to be a data scientist to figure it out."
Versium, in recent months opened its LifeData resources to developers and data scientists, giving organizations access to the company's API at http://versium.com/versium-analytics-data-api/. Companies now have access to unique behavioral LifeData attributes (data that is created as consumers interact in their daily lives) and the company's derivative predictive scores.
Versium is currently working with a number of well-established brands to deploy its LifeData services and predictive scoring solutions, including major consumer goods companies, wireless carriers, financial institutions, consumer researchers, data services and data analytics companies.
Versium () is a data technology company that operates a real-life data services (LifeData™) and predictive analytics scoring engine. These technologies enable organizations to be more data-driven by powering solutions that help optimize consumer engagement, improve marketing efficiencies and better understand, retain and find new customers. Versium brings together disparate sets of observational data, comprised of over 300 billion real-life behavioral attributes. These insights are combined with an organization's existing enterprise data to provide more actionable consumer intelligence and delivery of predictive scores that address ROI driven specific business cases. For more information, please visit or follow us on Twitter (at)versiumsocial.
TAGS was formed by TiE Seattle (), a nonprofit network of entrepreneurs and professionals, including executives from successful public and private companies. TAGS caters to the early stage funding needs of companies in the Pacific Northwest. The group's mission is to promote entrepreneurship and facilitate access to both capital and business expertise to help entrepreneurs transform their ideas into sustainable companies.
Minou Reisinger
Illuminate Public Relations for Versium
206.779.4559
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