WISeKey and ORACLE TEAM USA announce the partnership with Yanmar on the Official ORACLE TEAM USA WISfans© App for the Final of the 34th Americas Cup
(Thomson Reuters ONE) -
Geneva/San Francisco September 17, 2013 - WISeKey, the Official Fan App Supplier
of ORACLE TEAM USA, the sailing syndicate preparing to defend the 34th America's
Cup in San Francisco this September, has released Version 2 of the Official
ORACLE TEAM USA WISfans© app which incorporates links to the new mobile game,
the Official PUMA/ORACLE TEAM USA store and fan hub, 3D animation of the team's
AC72 racing yacht and more. This is giving fans a unique mobile experience,
facilitating full interaction with the American team during the America's Cup
Finals.
Yanmar, the official technical partner for ORACLE TEAM USA announced today that
Yanmar has entered the partnership between WISeKey and ORACLE TEAM USA for the
Official ORACLE TEAM USA WISfans© App. Yanmar, a Japanese company with an
intimate knowledge of the world's oceans, will provide access via the app to
Yanmar engines used by the ORACLE TEAM USA's chase boats during the bid to
defend the 34th America's Cup this September.
The ORACLE TEAM USA WISfans© app allows fans to follow social posts from the
sailors and team, providing even those without social media accounts a means to
engage in real-time interaction with their favorite crew members. The app
leverages the team's worldwide fan ecosystem (Facebook, Twitter, Instagram,
videos, photos, blogs, sponsor-supported social campaigns, etc.) to generate
exciting, interactive and relevant content via a secure mobile app, with fun
digital features such as biometric resemblance comparisons to ORACLE TEAM USA
sailors.
"Through joining forces with WISeKey, we have been able to bring our fan
engagement to the next level." said Grant Simmer, General Manager of ORACLE TEAM
USA.
"We are very happy to see the app ranking top 100 in USA and with top rankings
around the world." said Carlos Moreira, WISeKey Founder and CEO. "WISeKey and
ORACLE TEAM USA share a deep belief in integrity, excellence, and the empowering
nature of first-rate technology. This partnership confirms WISeKey's commitment
to developing its brand in the US market, and repeats the successes achieved
during both the 2007 and 2010 America's Cup."
Download the Official ORACLE TEAM USA WISfans© App version 2 at:
http://wisfans.com/otusa
PRESS CONTACTS:
WISeKey
PR and Communications
Satu Kulmala
Tel. +41 22 594 3005
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
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(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: WISeKey via Thomson Reuters ONE
[HUG#1729785]
Unternehmensinformation / Kurzprofil:
Datum: 17.09.2013 - 22:53 Uhr
Sprache: Deutsch
News-ID 297678
Anzahl Zeichen: 3239
contact information:
Town:
Geneva
Kategorie:
Business News
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