Publicis Groupe : Acquisition of Interactive Solutions
(Thomson Reuters ONE) -
PUBLICIS GROUPE ACQUIRES INTERACTIVE SOLUTIONS, A LEADING DIGITAL AGENCY
IN POLAND
Publicis Groupe [Euronext Paris: FR0000130577] announces the acquisition of
Interactive Solutions, a leading digital agency in Poland. The new media shop
will be integrated into Saatchi & Saatchi Poland, based in Warsaw, further
boosting its integrated communications capabilities locally and across the
Saatchi & Saatchi network.
Founded in 2004, Interactive Solutions is one of the largest digital agencies in
Poland with over 160 employees in Poznan and Warsaw. The agency specializes in
developing complex e-marketing strategies empowered by technology and with a
focus on ROI for a range of international and local clients, including Procter &
Gamble, T-Mobile, Toyota and Visa. Interactive Solutions was named Digital
Agency of 2013 by the KTR Awards Committee
Igor Kalenski, CEO of Saatchi & Saatchi Poland says, "We have been cooperating
with Interactive Solutions on various projects since 2008 so this is a natural
next step for us to fully integrate and increase the value we can deliver for
our clients."
"Digital continues to rise as a key component of a fully integrated marketing
mix. Having a track record of working for the most respected brands together for
years, we expect the transition will go smoothly and bring numerous benefits to
the current Saatchi operation," adds CEO of Interactive Solutions, Piotr
Morkowski, who joins Saatchi & Saatchi Poland as Executive Vice President.
The acquisition comes after the addition of digital and social specialists
Outside Line to Saatchi & Saatchi London in December 2012 and the integration of
Duke to Saatchi & Saatchi Paris in May 2012.
"Thanks to Interactive Solutions' proven track record of leading pan-European
digital projects, this is not only a step that creates an even stronger
integrated creative agency in Poland, but also a key driver in the growth of our
agency network," states Justin Billingsley, COO of Saatchi & Saatchi EMEA.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108 countries,
the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:(at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin : Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
About Saatchi & Saatchi
Part of the Publicis Groupe, the 3rd largest communications holding company
worldwide, Saatchi & Saatchi's Network clients include Diageo, Carlsberg,
General Mills, HSBC, Lenovo, Mead Johnson, Mondelez International, Novartis,
Procter & Gamble, T-Mobile, Toyota and Visa Europe. With 130 offices and over
6000 employees, Saatchi & Saatchi is known for its outstanding creative ideas
that generate powerful emotional connections between consumers and products.
This is a key element in Lovemarks, Saatchi & Saatchi's unique methodology for
elevating the status of brands by creating 'loyalty beyond reason' and
'inspirational consumers'. www.saatchi.com
About Interactive Solutions
www.interactive-solutions.com | Facebook: www.facebook.com/AgencjaInteraktywna |
Twitter: (at)ISolutions_EMEA
Contacts
Publicis Groupe
Peggy Nahmany Communication corporate + 33 (0)1
Martine Hue Relations investisseurs 44 43 72 83
Stéphanie Constand- Relations investisseurs + 33 (0)1 44 43 65 00
Atellian + 33 (0)1 44 43 74 44
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Source: Publicis Groupe via Thomson Reuters ONE
[HUG#1738374]
Unternehmensinformation / Kurzprofil:
Datum: 28.10.2013 - 08:00 Uhr
Sprache: Deutsch
News-ID 309729
Anzahl Zeichen: 5126
contact information:
Town:
Paris
Kategorie:
Business News
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