DGAP-News: IMMOFINANZ launches an image and brand campaign: 'When Clark Kent prefers to stay in the office'
(firmenpresse) - DGAP-News: IMMOFINANZ AG / Key word(s): Real Estate
IMMOFINANZ launches an image and brand campaign: 'When Clark Kent
prefers to stay in the office'
04.11.2013 / 11:06
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IMMOFINANZ Group has partnered with Warner Bros. Consumer Products Germany
to launch an image and brand campaign featuring one of the best-known Super
Heroes in history, DC Comics' Superman, and his civic identity Clark Kent.
The campaign is the first in the company's history and will be broadcast on
television in several core countries of the real estate company. With the
claim 'When Clark Kent prefers to stay in the office', the real estate
company puts the focus on its service competence as well as on the perfect
office.
Three advertisement spots were recorded for the IMMOFINANZ Superman
campaign in cooperation with Warner Bros. Consumer Products, on behalf of
DC Entertainment. The ads were recently launched in Austria, Poland, Czech
Republic, Hungary, Slovakia and Romania and concentrate on the online and
digital out-of-home segments (moving images in outdoor advertising). TV
advertising will be added to the media mix in Austria, Poland and Czech
Republic starting on 4 November. Oversized banners and signs will also be
attached to numerous IMMOFINANZ office buildings in the six countries. The
gross coverage is expected to exceed 100 million contacts.
Superman is known almost 100% all over the world. He has inspired
blockbuster films as well as television shows, exciting videogames and a
multiplicity of consumer products for fans of all ages. When Superman first
appeared in 1938 in the comic book Action Comics #1, he very quickly became
an icon.
'Image campaigns so far have security value on the property business. We
have decided to take that move, in order to position IMMOFINANZ as an
international brand owner in the property business. Our goal: when one
thinks about office, one associates IMMOFINANZ, our large scale and
flexibility and our customer promise', says Karin Kernmayer, Director
Marketing of IMMOFINANZ Group.
'Our asset management follows a distinctly customer-oriented approach,
which we already summed up in the previous year, true to the motto 'more
than office'. We offer more than pure office renting space in which the
focus is on our tenant and his staff. The Superman campaign takes up this
theme with a wink and promises a highly cross-national recognition value
for our offices and service competence', says Dietmar Reindl, Director
Office and Logistics of IMMOFINANZ Group.
'Superman is one of the strongest licensed brands worldwide. The Superman
license has something that is unique to the Super Hero: a character with
figurative features as well as a symbol, which appeals to all target
groups. We are very pleased to see that the IMMOFINANZ Group uses the
strength of the legendary S-Shield for its wide-coverage image campaign',
says Stefan Hausberg, director consumer products of Warner Bros.
Entertainment GmbH.
The office portfolio of the IMMOFINANZ group includes 100 existing
properties and the carrying amount of 2.61 billion euros, which corresponds
to 28.3% of the whole existing portfolio of the company.
Details:
- Reach: over 100 million gross contacts
- Brand campaign will be widely used internal and external (internet, DOOH,
TV, presentations, connection to social media)
-Own advertising presence: office.immofinanz.com
- Implementation in six different languages (spots in three languages)
- Cineastic focus, extravagant postproduction (computeranimation, 3D, etc.)
Campaign pictures and the spots under: office.immofinanz.com
ADVERTISING MATERIAL: TV spot, online banner, prerolls DOOH spots,
building-banner and sticker
CLIENT: IMMOFINANZ AG
PRINCIPAL: Karin Kernmayer
AGENCY: M'CAPS Advertising
ONLINE AGENCY: abss interactive GmbH
CROSS CHANNEL MARKETING/MEDIA AGENCY: Goldbach Interactive Austria GmbH
FILMPRODUCTION: Seven Film- und Postproduction GmbH
DIRECTOR: Pascal Heiduk
On IMMOFINANZ Group
IMMOFINANZ Group is one of the leading listed property investors and
developers in Europe. The company is included in the leading ATX index of
the Vienna Stock Exchange and also trades on the Warsaw Stock Exchange.
Since its founding in 1990, the company has compiled a high-quality
property portfolio that now comprises more than 1,700 investment properties
with a carrying amount of approx. EUR 10.4 billion. As a 'real estate
machine' the company concentrates on linking its three core business areas:
the development of sustainable, specially designed prime properties in
premium locations, the professional management of these properties and
cycle-optimised sales. IMMOFINANZ Group concentrates its activities in the
retail, office, logistics and residential segments of eight regional core
markets: Austria, Germany, Czech Republic, Slovakia, Hungary, Romania,
Poland and Russia.
Further information under www.immofinanz.com / blog.immofinanz.com /
properties.immofinanz.com
On Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in the
world.
On DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green
Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is
the creative division charged with strategically integrating its content
across Warner Bros. Entertainment and Time Warner. DC Entertainment works
in concert with many key Warner Bros. divisions to unleash its stories and
characters across all media, including but not limited to film, television,
consumer products, home entertainment and interactive games. Publishing
thousands of comic books, graphic novels and magazines each year, DC
Entertainment is the largest English-language publisher of comics in the
world. In January 2012, DC Entertainment, in collaboration with Warner
Bros. and Time Warner divisions, launched We Can Be Heroes - a giving
campaign featuring the iconic Justice League super heroes - to raise
awareness and funds to fight the hunger crisis in the Horn of Africa.
For additional information please contact:
Bettina Schragl
Head of Corporate Communications | Press Spokesperson
IMMOFINANZ Group
T +43 (0)1 88 090 2290
M +43 (0)699 1685 7290
communications(at)immofinanz.com
End of Corporate News
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04.11.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
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Language: English
Company: IMMOFINANZ AG
Wienerbergstraße 11
1100 Wien
Austria
Phone: +43 (0) 1 88090 - 2291
Fax: +43 (0) 1 88090 - 8291
E-mail: investor(at)immofinanz.com
Internet: http://www.immofinanz.com
ISIN: AT0000809058
WKN: 911064
Listed: Freiverkehr in Berlin, München, Stuttgart; Frankfurt in
Open Market ; Wien (Amtlicher Handel / Official Market)
End of News DGAP News-Service
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237587 04.11.2013
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Datum: 04.11.2013 - 11:06 Uhr
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News-ID 312069
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