INGENICO LAUNCHES FIRST MULTI-CHANNEL CUSTOMER LOYALTY PROGRAM
(Thomson Reuters ONE) -
Ingenico launches first multi-channel customer loyalty program
German Sports Retailer Sportpoint to combine mobile and smart card
for the next generation loyalty program
Germany, 12(th) of November 2013 - Ingenico (Euronext: FR0000125346 - ING)
has launched a customer loyalty mobile application for the German sporting goods
retailer Sportpoint, through its subsidiary easycash Loyalty Solutions.
The new mobile application combined to the existing "go4sport" customer card,
offers a comprehensive multi-channel loyalty program in all company's stores in
Germany with the "go4sport" app available in the iTunes store.
Sportpoint will thus enable its customers to benefit from a wide range of
functions, driving more loyalty for their consumer, whether they use Go4sport or
the mobile application, including collecting bonus points, receiving tailor-made
digital coupons and rebates or viewing the latest news and campaigns on their
mobile devices. They will also be able to view their bonus in real time and
spend through their card prepaid function.
Based on their personal preferences, customers can also opt-in to receive
individual digital coupons which they will combine with their bonus points for
additional savings. The application also includes a store finder and an overview
of SportPoint's current offers.
"Being almost a commonplace requirement in retail sales, multi-channel
represents an inevitable next step in the evolution of customer loyalty
concepts", says Jochen Freese, CEO of easycash Loyalty Solutions. "With this
comprehensive solution combining mobile devices and a smart card, Sportpoint and
easycash Loyalty Solutions take loyalty a step ahead, providing simple, fast and
convenient loyalty programs".
"The intelligent systems of easycash Loyalty Solutions allow Sportpoint to
individually address each customer", adds Thomas Jander, CEO of Sportpoint
Handels GmbH & Co. KG. "Their services have won us many a loyal shopper and I am
confident the new app lays the groundwork for many more."
The Company Sportpoint Holding GmbH & Co. KG
The company Sportpoint Holding GmbH & Co. KG (Sportpoint), which is based in
Berlin, is the top retailer of sporting goods in eastern Germany. It has been
offering professional and hobby athletes exciting shopping experiences for the
most popular sports since 1993.
Sportpoint is one of the largest sports shops in Germany and operates 20 stores
covering a total area of over 16,000m². It is a member of the national
organization INTERSPORT Deutschland eG, which is based in the German city of
Heilbronn.
About easycash Loyalty Solutions
easycash Loyalty Solutions GmbH, an Ingenico Company, is the German market
leader for card-based customer loyalty and gift voucher solutions that
increasingly also offer payment and credit card features. The company runs a
multitude of varied programs all over Europe and processed 35 million payment
and bonus transactions in 2010. With 75 employees, the company, based in
Hamburg, Germany, is responsible for over 26 million customer accounts.
For further details, please contact:
easycash GmbH Ingenico
Marketing / Communications
Nicole Ohagen Communication
Tel. +49 (0) 2102 973-314
Fax +49 (0) 2102 973-226 Mathilde Ordas
Email: nicole.ohagen(at)easycash.de
Tél. : 00 33 1 58 01 80 80
Mathilde.ordas(at)ingenico.com
Internet
www.easycash.de
www.easycash-loyaltysolutions.de
INGENICO:
http://hugin.info/143483/R/1741938/585410.pdf
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Source: INGENICO via Thomson Reuters ONE
[HUG#1741938]
Unternehmensinformation / Kurzprofil:
Datum: 12.11.2013 - 07:00 Uhr
Sprache: Deutsch
News-ID 315117
Anzahl Zeichen: 4815
contact information:
Town:
Neuilly-Sur-Seine
Kategorie:
Business News
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