DGAP-News: Tapjoy(R) Wins 2013 ME Award for Best Games Monetization Service
(firmenpresse) - Tapjoy
15.11.2013 23:00
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Honored by Mobile Entertainment for Excellence and Breakthrough in Mobile
Advertising
SAN FRANCISCO, 2013-11-15 22:59 CET (GLOBE NEWSWIRE) --
Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization
platform, announced today that it received the 2013 ME Award for Best Games
Monetization Service from Mobile Entertainment, host of the annual ME Awards
and leading news source for the mobile content market. Tapjoy was selected by a
panel of industry insiders and mobile media and marketing experts to honor its
overall excellence and breakthrough achievement in mobile advertising. Tapjoy
accepted the award Thursday night at The Royal Garden Hotel in London.
'Tapjoy has prided itself on creating an innovative mobile advertising and
monetization model that focuses on rewarding consumers for engaging with
brands,' said Paul Bowen, vice president and general manager, Tapjoy Europe.
'This award is further validation that our rewarded model is incredibly
effective for app developers, brand advertisers and consumers alike. We'd like
to thank everyone at Mobile Entertainment for the honor, and we congratulate
all of the finalists and winners on the night.'
'Technology has developed so much over the last year, and consumer experiences
on mobile have reached an all-time high. At the ME Awards this year, we felt it
was important to shine the light on mobile companies working with
consumer-facing brands in innovative ways,' said Katy Phillips, publisher,
Mobile Entertainment. 'Tapjoy's rewarded advertising and monetization model has
made a significant impact in the market, and we felt it was important for us to
recognize them, and the rest of the night's winners, for their continued
innovation in the mobile landscape.'
Tapjoy's recognition as an ME Award winner is the second such honor in the past
month; in October, the company was named 'Best Mobile Application
Recommendation and Advertising Platform' for 2013 by iResearch Marketing.
Tapjoy powers the monetizing solutions for thousands of mobile apps across
Android and iOS and reaches more than 435 million consumers worldwide each
month.
About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep
engagement and monetization opportunities for app publishers, while delivering
valuable, engaged consumers to some of the world's biggest brand advertisers.
Tapjoy has a reach of more than 435MM (September, 2013) mobile users each month
and the Tapjoy Mobile Value Exchange(r) model allows users to receive premium
content in exchange for their engagement with advertisements. Tapjoy is
backed by top-tier investors, including J.P. Morgan Asset Management, Rho
Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw
Ventures. Headquartered in San Francisco, the company also has offices in New
York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing,
Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
(c) 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are
trademarks or registered trademarks of Tapjoy, Inc. All third party logos and
trademarks mentioned are the property of their respective owners.
CONTACT: Media Contact:
Patrick Seybold
Tapjoy, Inc.
(415) 766-6776
patrick.seybold(at)tapjoy.com
News Source: NASDAQ OMX
15.11.2013 Dissemination of a Corporate News, transmitted by DGAP -
a company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Tapjoy
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US9902744583
WKN:
End of Announcement DGAP News-Service
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Datum: 15.11.2013 - 23:00 Uhr
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