Mohu Appoints Randy Drawas as Chief Marketing Officer
Retail Marketing and Brand Management Veteran to Support Consumer Electronics Maker's Rapid Market Expansion
(firmenpresse) - RALEIGH, NC -- (Marketwired) -- 11/19/13 -- Mohu today announced the appointment of Randy Drawas as chief marketing officer. In this new role, Drawas will manage the company's overall marketing direction, including brand and product strategy, product management, merchandising and advertising. With more than 30 years' experience marketing technology products, he brings extensive operational and branding strategy expertise to the growing Mohu team.
"Over the past year, Mohu experienced an exceptional seven-fold growth with our flagship HDTV antenna product line. Adding Randy to the mix perfectly positions us for our next phase of expansion," said Mark Buff, Mohu president and founder. "We're delighted to have someone of his caliber taking command of our brand as we more fully leverage our heritage of bringing high quality, innovative consumer electronic products to market."
Drawas is known for helping make the young computer security upstart Kaspersky Lab the number-one selling consumer security software in U.S. retail. While at Kaspersky, he was integral in bringing the company's consumer and business products to the U.S., Canada and across Latin America. Winner of Forrester Research's "Groundswell Award" for his social media initiatives at Kaspersky, Drawas was ultimately responsible for the company's consumer and B2B marketing initiatives globally. He holds a degree in business from Rochester Institute of Technology.
Mohu recently introduced its Curve 30 and Curve 50, a new class of indoor HDTV antennas that combine elegant industrial design with exceptional performance.
Many people believe the only way to get HDTV is through cable or satellite services. Well, that's simply not true. The best HDTV signal is broadcast over-the-air (OTA) and is free with the help of a high-quality HDTV antenna. The fact is all major TV networks and thousands of local broadcasters in every city are available free of charge over-the-air. Why pay more when you can get TV for free? Visit to learn more.
Mohu is a consumer electronics manufacturer dedicated to translating technology into common-sense products. Since introducing the world's first, as well as the best-selling, paper-thin Leaf antenna in 2011, Mohu has led the "cord-cutting" movement in the United States, helping customers save more than $220 million by reducing or eliminating their monthly cable and satellite bills. Now available in stores and online, Mohu offers a full line of high-quality, easy-to-use and cost-effective HDTV antenna products. For more information, visit .
Jarret Izzo
617-779-1804
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Datum: 19.11.2013 - 13:00 Uhr
Sprache: Deutsch
News-ID 318044
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RALEIGH, NC
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Consumer Electronics
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