DGAP-News: Tangibal Group Plc.: Pizza Hut launches Interactive Floor campaign in partnership with Tangibal Group plc across Pearl&Dean's UK cinema network
(firmenpresse) - Tangibal Group Plc. / Miscellaneous
04.08.2010 08:45
Dissemination of a Corporate News, transmitted by
DGAP - a company of EquityStory AG.
The issuer / publisher is solely responsible for the content of this announcement.
---------------------------------------------------------------------------
The greatest name in cinema advertising, Pearl&Dean have partnered up
with Pizza Hut Restaurants to launch their 'Kids Eat Free' promotion on
Tangibal Group's interactive floor network in the UK. The campaign was
planned by Pizza Hut's media agency, Starcom.
Pizza Hut and Starcom working with Tangibal Group have designed an
interactive floor campaign with content that attracts both kids and adults
to showcase the summer Kids Eat Free promotion and advertise the location
of the nearest restaurant. The campaign went live in Cinemas on the 23rd
July 2010 and will run to the end of August to coincide with the summer
family movies like Toy Story 3D and Shrek 3D.
'Pizza Hut is passionate about celebrating the family outing' says Pizza
Hut Chief Marketing Officer Murray Willows, 'it therefore made sense for us
to not only choose an engaging media to promote our Kids Eat Free summer
offer but also coincide that media with the summer blockbuster season.'
Dominic Berger, Managing Director Tangibal Group plc said 'We are pleased
that Pizza Hut has chosen our network to showcase their product, and we are
looking forward to seeing the results of the campaign as they correlate to
Pizza sales near our Cinemas'
Notes to Editors
About Pizza Hut:
Pizza Hut is the world's largest pizza restaurant company, with almost
6,600 restaurants in the United States and more than 4,000 restaurants in
100 other countries, including more than 700 in the UK. Pizza Hut, Inc. is
a subsidiary of Yum! Brands, Inc. (NYSE: YUM). For further information,
please visit www.pizzahut.co.uk.
* Pizza Hut began a salt reduction programme in 2004 and has significantly
reduced the salt content of its starters, pasta sauces, salad dressings and
certain pizza toppings. It is committed to reaching the FSA's 2010 targets
for the relevant menu items
* Pizza Hut recently announced the removal of added trans fat from the menu
* Pizza Hut also recently announced its participation in the Food Standard
Authority's trial into food labelling when eating out
* For the past three years, Pizza Hut has been voted the 'best family
restaurant' in the Tommy's Parent Friendly Awards
* Pizza Hut was the first restaurant chain to introduce a blanket
no-smoking policy across all of its restaurants. For the past three years,
Pizza Hut has been voted the 'best family restaurant' in the baby charity,
Tommy's Parent Friendly Awards.
About Starcom
Starcom is part of the Starcom MediaVest Group (SMG). SMG is part of
Publicis Groupe (Euronext Paris: FR0000130577) the world's third-largest
communications group, the world's second-largest media counsel and buying
group, and a global leader in digital communications. With around-the-world
activities spanning more than 104 countries on five continents, the Groupe
employs as many as 44,000 professionals. With sister agencies MediaVest,
ZenithOptimedia, Denuo, Digitas and Razorfish, Starcom is a member of
Publicis Groupe's VivaKi, a global digital knowledge and resource centre
that leverages the combined scale of the autonomous operations of its
members to develop new services, new tools, and new partnerships. For more
information about Starcom, please visit www.smvgroup.com
** END OF NEWS RELEASE **
Tangibal Group plc is an independent, exchange listed company in the
marketing and advertising segment.
This news release may contain certain forward-looking statements,
expectations, intentions, strategies and beliefs regarding the future. All
statements contained herein are based upon information available to the
management of Tangibal Group plc as of the date hereof, and actual results
may vary based upon future events, both within and without the control of
the management, including risks and uncertainties that could cause actual
results to differ materially.
Management does not take any responsibility to update the contents of this
News Release in case new aspects arise or new conditions change the facts
available.
Tangibal Group plc, 45 The High Street, Hampton Wick,
Kingston upon Thames, Surrey, KT1 4EH, Great Britain
Company Number: 6722835, info(at)tangibal.com
ISIN: GB00B5KMXN41; German Code: TFGA; WKN: A1CVY3
Listed on the Frankfurt stock exchange, Börse Stuttgart and the Vienna
stock exchange.
04.08.2010 08:45 Ad hoc announcement, Financial News and Press Release distributed by DGAP. Medienarchiv atwww.dgap-medientreff.deandwww.dgap.de---------------------------------------------------------------------------
Datum: 04.08.2010 - 08:45 Uhr
Sprache: Deutsch
News-ID 31877
Anzahl Zeichen: 0
contact information:
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 307 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"DGAP-News: Tangibal Group Plc.: Pizza Hut launches Interactive Floor campaign in partnership with Tangibal Group plc across Pearl&Dean's UK cinema network"
steht unter der journalistisch-redaktionellen Verantwortung von
Tangibal Group Plc. (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
