adidas AG : adidas and FIFA extend partnership until 2030
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adidas AG : adidas and FIFA extend partnership until 2030
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adidas and FIFA extend partnership until 2030
Moscow/Zurich/Herzogenaurach, November 21, 2013 - One of the longest and most
successful partnerships in modern sports marketing history will continue. Today,
FIFA and adidas formally announced an extension of their long-term partnership
agreement granting adidas the Official Partner, Supplier and Licensee rights for
the FIFA World Cup(TM) and all FIFA events until 2030. The announcement was made
during a ceremony in Moscow/Russia - host of the 2018 FIFA World Cup - by
Thierry Weil, FIFA Marketing Director, and Herbert Hainer, adidas Group CEO.
FIFA and adidas have been partners since 1970. This strategic commitment to the
FIFA World Cup ensures extensive adidas presence at the world's most watched
sports event until 2030. The contract offers adidas broad licensing and event
rights around the FIFA World Cup. adidas will continue to supply the Official
Match Ball of the FIFA World Cup and provide unique uniforms for thousands of
volunteers. In addition, a wide range of adidas/FIFA World Cup licensed products
will be on sale worldwide. adidas also secured similar rights to all other FIFA
tournaments during this time period, including the FIFA Women's World Cup and
the FIFA U-20 World Cup.
Another key component of the partnership includes the close collaboration on a
wide variety of development programmes and grassroots events around the world,
such as FIFA Goal and the FIFA Football for Hope adidas Exchange Programme.
Through FIFA Goal, adidas and FIFA have made more than 150,000 FIFA Goal balls
available to football federations since 2008, striving to develop football in
their countries. Both partners will continue to provide FIFA Goal balls for this
programme as part of the extended partnership. At the same time, adidas will
continue to support FIFA in its Football for Hope adidas Exchange Programme by
organising workshops and coaching seminars specifically targeted to the needs of
selected community-based organisations. Both programmes are key initiatives
within FIFA's social responsibility strategy, which aims to promote the use of
football as a tool for social development.
"Over the last 40 years, adidas and FIFA have worked closely together to develop
football worldwide. Therefore, it was a natural step for us to extend one of the
most successful partnerships in the history of sports marketing," said Herbert
Hainer, CEO of the adidas Group. "We are happy and proud that our close
relationship with FIFA will continue. This unique partnership and our extensive
presence at all FIFA World Cups will help us to expand adidas' position as the
leading football brand worldwide."
"Without the support of long-term partners such as adidas, it would simply not
be possible for FIFA to host global spectacles such as the FIFA World Cup and to
continue our work to develop football worldwide," said FIFA Marketing Director
Thierry Weil. "adidas is an integral part of the FIFA World Cup story, quite
literally featuring at the heart of the action at every tournament since the
1970 FIFA World Cup. We are delighted that this long-term strategic partnership
will continue until at least 2030 and we are looking forward to writing new
chapters of football history together."
About adidas Football
adidas is the global leader in football. It is the Official Partner of the most
important football tournaments in the world, such as the FIFA World Cup, the
FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and
the UEFA European Championships. adidas also sponsors some of the world's top
clubs, including Real Madrid, FC Bayern Munich, AC Milan, Flamengo, PFK ZSKA
Moscow and Chelsea FC. Some of the world's best players also on the adidas
roster are Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim
Benzema, Alexandr Kerzhakov, Denis Glushakov and Bastian Schweinsteiger.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a
broad portfolio of footwear, apparel and hardware for sport and lifestyle around
the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey.
Headquartered in Herzogenaurach, Germany, the Group employs more than 46,000
people across the globe and generated sales of ? 14.9 billion in 2012.
***
Contacts:
Media Relations Investor Relations
Jan Runau John-Paul O'Meara
Chief Corporate Communication Officer Vice President Investor Relations
Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-2751
Katja Schreiber Christian Stoehr
Director Corporate Communication Senior Investor Relations Manager
Tel.: +49 (0) 9132 84-3810 Tel.: +49 (0) 9132 84-4989
Lars Mangels
Corporate Communication Manager
Tel.: +49 (0) 9132 84-2680
Please visit our websites for additional information: www.adidas-Group.com,
news.adidas.com and blog.adidas-group.com
Nov21 adidas FIFA:
http://hugin.info/139192/R/1744897/587185.pdf
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Source: adidas AG via Thomson Reuters ONE
[HUG#1744897]
Unternehmensinformation / Kurzprofil:
Datum: 21.11.2013 - 13:00 Uhr
Sprache: Deutsch
News-ID 319207
Anzahl Zeichen: 6721
contact information:
Town:
Herzogenaurach
Kategorie:
Business News
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