Nokia #1 choice for mobile navigation in Europe and Russia>
Nokia #1 choice for mobile navigation in Europe and Russia
(Thomson Reuters ONE) - Corporate news announcement processed and transmitted by Hugin AS.The issuer is solely responsible for the content of this announcement. ------------------------------------------------------------------------------------ Espoo, Finland - According to the study conducted by Frost & Sullivanamongst European and Russian consumers, Nokia is the number onechoice for mobile navigation over other leading handsetmanufacturers.The primary aim of the study was to evaluate the perceptions,understanding, expectations and motivations of European and Russianconsumers towards navigation and location-based services. The keyobjectives of the study were to analyse consumers' awareness of, andlevel of satisfaction with different types of navigation systems(e.g. PND, mobile phones), the different features available (e.g.navigation, 3D imagery, voice guidance, touch screen), location-basedservices (e.g. car and pedestrian navigation, traffic information,social networking) and other telematics features. The study alsoaimed at evaluating consumers' perceptions and willingness to pay fordifferent types of navigation systems, their features andlocation-based services as well as determining consumers' brandawareness and perception.According to Frost & Sullivan, GPS-enabled devices is a fast growingmarket segment in Europe, with more than 30 million devices shippedin 2008 and close to 80 million devices expected to be shipped by2010. In Russia in 2008, the market for navigation-enabled mobiledevices grew to over 300 000 units, representing a share of more than60% of the overall navigation market in Russia.Altogether 3 119 interviews were conducted for this survey in France,Germany, Italy, Spain, United Kingdom and Benelux, in addition to 600interviews conducted in Russia. According to the study, 62% of thenon-owners of a navigation system in Europe and 77% in Russiaconsider Nokia as the leading brand for delivering mobile navigation.Additionally, over 72% of the current users of a navigation system inEurope and 81% in Russia vote Nokia as the best brand for deliveringmobile navigation."Nokia has clearly excelled in identifying growth opportunities in amaturing mobile handset market by integrating GPS in a large numberof its handsets, making them navigation-ready. With a target ofenabling a majority of its new devices with the GPS feature by 2010,coupled with the acquisition of mapping and software companies likeNAVTEQ and gate5, the company is clearly building a strong presencein the mobile navigation markets in Europe and elsewhere," commentsN. Praveen Chandrasekar, Program Manager, Telematics and Infotainmentat Frost & Sullivan. "This vertical integration strategy along withits position as the leading handset vendor puts the company in a goodposition to meet the needs of people both already using andconsidering mobile handset-based navigation systems."According to Frost & Sullivan, Nokia's acquisition of NAVTEQ lastyear has enabled it to aggressively venture into the mobilenavigation space with a strong product portfolio. With the recentlaunch of Ovi Maps for mobile and web, the company is expanding itsmarket presence into the service space within the mobile navigationmarket. Nokia's aggressive strategies in this market and strong brandrecognition among consumers make it a worthy recipient of Frost &Sullivan's 2009 European & Russian Mobile Navigation Leading BrandAwareness Consumer Choice Award.The latest version of the Ovi Maps for your device is available fordownload at www.nokia.com/maps.The Ovi Maps Beta on the web is accessible at www.maps.ovi.com.About NokiaNokia is a pioneer in mobile telecommunications and the world'sleading maker of mobile devices. Today, we are connecting people innew and different ways - fusing advanced mobile technology withpersonalized services to enable people to stay close to what mattersto them. We also provide comprehensive digital map informationthrough NAVTEQ; and equipment, solutions and services forcommunications networks through Nokia Siemens Networks.Media Enquiries:NokiaCommunicationsTel. +358 7180 34900Email: press.services(at)nokia.comwww.nokia.comFor more information about the study, please contact Frost &Sullivan:Jasmine MalonePromotions CoordinatorEmail: jasmine.malone(at)frost.com --- End of Message ---NOKIAP.O. Box 226
FIN-00045 NOKIA GROUP Espoo WKN: 870737; ISIN: FI0009000681; Index: DJ STOXX Large 200, DJ STOXX 50;Listed: Nordic list (Large Cap) in THE HELSINKI STOCK EXCHANGE;
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