DGAP-Media: Strategic alliance between Alno AG and the lifestyle brand Esprit
(firmenpresse) - ALNO AG / Key word(s): Enterprise
28.09.2010 08:01
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- First Esprit home kitchen to be presented in January 2011 at the 'Living
Kitchen' furniture fair
- Products available from February 2011
Düsseldorf, September 28, 2010 - Alno AG, one of the world's largest
manufacturers of fitted kitchens, has concluded a licensing agreement with
Esprit. From now on Alno is thus the official and exclusive partner for the
kitchen segment. The first 'esprit home' kitchen is scheduled to be
presented at the international furniture fair 'Living Kitchen' in Cologne
in January 2011. From February 2011 this kitchen range with top-quality
kitchen fittings will be available in furniture stores and from kitchen
specialists - first in Germany, and later in other countries. The price
range for end users will be between EUR 4,000 and EUR 7,000.
The new Esprit home kitchens will be based on the Wellmann brand, which
belongs to the Alno Group, and which stands for next generation kitchens
and for a clear-cut, elegant style. Kitchen buyers will be able to clearly
recognize the new kitchen series as Esprit kitchens as they will be
equipped with a range of product elements specific to Esprit. At the same
time, the kitchens will be characterized by their ergonomic functionality,
a wide variety of possible layouts and many innovative details.
'We have geared these kitchens in particular to middle-aged customers who
attach great value to a certain image,' commented Jörg Deisel, Alno AG's
CEO. 'Esprit is an ideal fit with Alno in terms of product value and its
lifestyle character. Esprit home is also a tried-and-trusted concept that
already works excellently for many other products. That is why we are
confident that our kitchens will also be a success under this label,' he
added.
Ursula Buck, Esprit Executive Director Products + Licenses, is also very
positive about the strategic alliance. 'During the past few months Alno has
enjoyed great success in starting its restructuring program. And that shows
that this company is transitioning to become a state-of-the-art,
future-proof group. We are very pleased to have found a partner for our
strategic alliance that is a perfect fit with Esprit. And that partner is
Alno.'
About Alno AG:
Alno AG is one of Germany's leading kitchen manufacturers. It has four
national production facilities and also a production facility in Dubai, and
serves the German and international markets with a full range of kitchens.
The Alno Group has four brands: the core brand Alno as well as Wellmann
(classic/modern), Impuls (minimalist) and Pino (entry-level prices). Alno
AG has around 7,000 distribution partners and is active in more than 64
countries. In fiscal year 2009, around 1,900 employees recorded revenues of
approx. EUR 493 million and EBIT of around EUR 1.1 million before
extraordinary write-downs. Foreign sales accounted for 29.8% of revenues.
Note for editors:
If you would like to find out more about Alno and its products, then please
visit our online press center at http://www.alno.ag/3700.0.html. You can
also find ready-to-print images of people and products in our press center.
About Esprit:
In fiscal year 2009/2010 Esprit Holdings Limited recorded consolidated
global revenues of around EUR 3.1 billion (as of June 30, 2010). Net
profits totaled around EUR 425 million.
Shares of EspritHoldings Limited are listed on the Hong Kong stock
exchange and are included in both the Hang Seng Index and also in the MCSI
Index Hong Kong and in the FTSE All World Index for Hong Kong.
The group has more than 1,100 self-managed retail stores around the world,
and sells its products via around 12,000 wholesale locations all over the
globe. The company has more than 1.1 million m²of sales space in more than
40 countries (as of: 9/2010).
About Esprit home:
The internationally well-known, successful lifestyle brand Esprit has
offered lifestyle products spanning all age groups since 2006 with Esprit
home. Its successful strategic alliances with a total of ten highly
competent license partners means that the Esprit home concept now spans
furniture, wallpaper, light fittings, carpets, home accessories, bedding,
home textiles and also bathroom furniture as part of the Esprit home bath
concept. This is a modular bathroom system including sinks, showers,
bathtubs and a range of taps. Brand new in 2010: Flooring with a select
offer of real wood parquet and laminated flooring. The Esprit home
collection is available throughout Europe in more than 1,200 furniture
stores and specialist stores, of which more than 800 are located in
Germany.
Legal notice:
This press release may include forward-looking statements, which are based
on the current expectations and forecasts of Alno AG's management or its
associated companies. Various known and unknown risks, uncertainties and
other factors may lead to the actual results, financial position, or
performance of Alno AG and its affiliated companies deviating substantially
from the estimates included herein. Neither Alno AG nor its affiliated
companies undertake to update any such forward-looking statement and to
adjust these to future events or developments.
If these assumptions or forecasts prove to be fully or partially incorrect,
or if unforeseen risks arise, Alno AG's business growth may not progress as
expected. As a result, Alno AG can thus not assume any liability for any of
the statements made in this press release.
ALNO AG
Head of Corporate Communication&Investor Relations
Andrea Wolf
Airport Office I, Peter-Müller-Straße 14/14a
40468 Dusseldorf, Germany
Telephone: +49 / 211 / 159 785 33 16
Fax: +49 / 211 / 159 785 77 3316
E-mail: Andrea.wolf(at)alno.de
Esprit home Medienoffice
Meiréund MeiréNora Niemeier
Lichtstraße 26-28
50825 Cologne
Telephone: +49 (0) 221-5 777 0 507
Fax: +49 (0) 221-5 777 0 111
E-mail: n.niemeier(at)meireundmeire.de
28.09.2010 08:01 Dissemination of a Press Release, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: ALNO AG
Airport Office I, Peter-Müller-Straße 14/14a
40468 Düsseldorf
Deutschland
Internet: www.alno.de
End of Announcement DGAP-Media
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Datum: 28.09.2010 - 08:01 Uhr
Sprache: Deutsch
News-ID 32262
Anzahl Zeichen: 0
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Kategorie:
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