JUICE Mobile Partners with Nuance Communications to Launch Canada's First Voice-Activated Mobile Ad for Brands in Canada
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 12/10/13 -- JUICE Mobile, in partnership with , today announced the launch of an innovative mobile ad unit that will transform the mobile advertising landscape in Canada. Combining Nuance Voice Ads with JUICE Mobile's advertising solutions will allow brands to connect and engage consumers through conversation.
"At JUICE, we pride ourselves on bringing the most innovative, emerging technologies in the mobile space to service our clients," says Neil Sweeney, president and CEO, JUICE Mobile. "This new voice-enabled ad unit brings a brand's voice to life and creates a unique ad experience for each user."
JUICE's voice-enabled mobile ad captivates audiences in a way never experienced before on mobile devices in Canada. Once tapped, the ad unit utilizes Nuance's unique Voice Ads technology to involve the consumer in a dialogue through voice recognition, which provides real-time responses based on the consumer's feedback. This unit can be layered to tailor the needs of clients with the integration of other technology such as geo-location, product search/location lookup, video, music, and dynamic social media feeds.
"As an innovative player in mobile advertising, we're excited that JUICE is integrating Nuance Voice Ads to drive an even more compelling consumer-ad experience," says Mike McSherry, VP of Advertising, Nuance Mobile. "Brands need to tell a story and nothing is more engaging than a conversation."
JUICE Mobile is now offering voice-enabled mobile ads to clients and partners throughout North America. To view a demo go to
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About JUICE Mobile
JUICE Mobile is an award-winning mobile marketing and technology firm. Based in Toronto, the privately held company was founded in 2010 in response to the rapid growth and adoption of mobile devices. JUICE Mobile is solely dedicated to the mobile advertising market and transformed the mobile advertising space through its innovative product offerings and technology platform, Nectar. Please visit for more information or follow JUICE on Twitter ().
About Nuance Communications, Inc
Nuance Communications, Inc. is a leading provider of voice and language solutions for businesses and consumers around the world. Its technologies, applications, and services make the user experience more compelling by transforming the way people interact with devices and systems. Every day, millions of users and thousands of businesses experience Nuance's proven applications. For more information, please visit .
Contacts:
JUICE Mobile
Nikki Hawke
Director of Marketing & Communications
(647) 262-7526
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Datum: 10.12.2013 - 13:58 Uhr
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News-ID 322953
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