DGAP-News: TOM TAILOR Holding AG: Opening of the worldwide first TOM TAILOR Denim flagship store on the Zeil in Frankfurt
(firmenpresse) - TOM TAILOR Holding AG / Key word(s): Miscellaneous/Miscellaneous
11.10.2010 09:00
---------------------------------------------------------------------------
Hamburg, 11 October 2010. The lifestyle company TOM TAILOR will celebrate
the opening of its first worldwide TOM TAILOR Denim flagship store in
Frankfurt on 14 October 2010. The fashion group will offer the full range
of its Young Fashion line, TOM TAILOR Denim, on Frankfurt's most popular
shopping mile, the Zeil. The more than 400 sqm sales area, split over two
floors, was completely kitted out for the TOM TAILOR Denim target group: a
special, unique shop design was developed. The industrial-look shop
fittings unmistakably reflect the trendy and relaxed Denim lifestyle world:
weathered brick walls, Chesterfield chairs, cast-iron loft windows and Rock
decoration elements impart the authentic and expressive character of the
TOM TAILOR Denim brand. The TOM TAILOR Female collection for the young
generation is presented in the basement and the TOM TAILOR Male collection
for the young generation on the first floor. A notional paternoster lift at
the centre of the shop interior serves as the most attention-grabbing
presentation area and sets the scene for the styles in a unique manner. The
33-metre LED light sculpture, which leads from the entrance into the shop,
is the hot spot of the shop, in the truest sense of the word, and ensures
suitable lighting. The LED pillar with two large-scale screens also adds to
the ambience and makes the TOM TAILOR world come alive.
Two generous lounge areas allow for an exciting, but also relaxing,
experience of the Young Fashion styles. A particular eye-catcher is the 1.8
metre high Denim logo at the centre of the store with a steel frame and
made of 1,800 Swarovski stones. The new store perfectly presents TOM TAILOR
Denim's trend statement: cool, straight, powerful, relaxed.
'TOM TAILOR Denim is now an established and successful force in the retail
industry and is making an important contribution to the growth of our
company. In addition, we are pursuing a clear diversification of both our
brands - Casual and Denim - at the point of sale with the new flagship
store, which also sets a new standard in our ongoing expansion', says
Dieter Holzer, Chairman of the TOM TAILOR Group.
The Young Fashion collections, which change on a monthly basis are aimed at
young men and women between the ages of 15 and 25. Each month there are
jeans highlights suited to the fashionable styles. This allows the company
to offer its young customers the opportunity to always find new fashion
accents. The varied Denim product range is rounded off with numerous
accessories and always has the needs of young adults in focus.
The fashion company intends to use this store opening to further develop
its market position in the Young Fashion segment and its position as a
trendsetter in order to generate maximum market penetration for the Denim
brand.
About TOM TAILOR
TOM TAILOR - Casual fashion for a casual life!
The TOM TAILOR Group is an international and vertically integrated
lifestyle company. It offers stylish casual wear and accessories for men
and women, teenagers, and children in a medium price range. Since the
Company's establishment in 1962, its authentic fashions have highlighted a
positive and light-hearted attitude to life. TOM TAILOR is represented in
the fashion market with the brands TOM TAILOR Casual and TOM TAILOR Denim
developing twelve collections for each brand per year. The range is
complemented with 17 licensed product groups. The fashion company
distributes its collections through the Retail and Wholesale segments. TOM
TAILOR is a dynamic company that has been continuously growing and
expanding for many years. At the end of the second quarter of 2010, TOM
TAILOR was represented with 96 own stores, the TOM TAILOR e-shop, 205
franchise stores, 1,240 shop-in-shops, and more than 4,500 multi-labelsales
centers, or a total of 6,000 points of sale in 35 countries. In the first
half of 2010, the TOM TAILOR Group realized sales in the amount of EUR
147.3 million (H1 2009: EUR 134.0 million). The Company has 901 employees
worldwide (as of June 30, 2010).
Viona Brandt
Investor Relations
TOM TAILOR Holding AG
Telefon: +49 (0) 40 58956-429
Telefax: +49 (0) 40 58956-498
E-Mail: vb(at)tom-tailor.com
11.10.2010 09:00 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: TOM TAILOR Holding AG
Garstedter Weg 14
22453 Hamburg
Deutschland
Phone: +49 (0) 40 589 56 0
Fax: +49 (0) 40 589 56 398
E-mail: info(at)tom-tailor.com
Internet: www.tom-tailor.com
ISIN: DE000A0STST2
WKN: A0STST
Indices: SDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard), Hamburg;
Freiverkehr in München, Düsseldorf, Berlin, Hannover,
Stuttgart
End of Announcement DGAP News-Service
---------------------------------------------------------------------------
Datum: 11.10.2010 - 09:00 Uhr
Sprache: Deutsch
News-ID 32330
Anzahl Zeichen: 0
contact information:
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 226 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"DGAP-News: TOM TAILOR Holding AG: Opening of the worldwide first TOM TAILOR Denim flagship store on the Zeil in Frankfurt"
steht unter der journalistisch-redaktionellen Verantwortung von
TOM TAILOR Holding AG (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
