ContiTech: New Packagings Optimize Product Protection
(PresseBox) - .
- New format offers enhanced product presentation options
- All packagings will be converted to the new design in 2014
More modern and safer - that is the overall picture of the ContiTech Power Transmission Group's new packagings for the Automotive Aftermarket. The change was prompted by the introduction of Continental's new corporate design.
"In its new CI, ContiTech is illustrating its innovativeness and capabilities - the new packagings are symbols of this," says Product Manager René Borries. The first product to use the new design are the timing belt kits plus water pump. The layout is more modern, and the pictogram has also been replaced by a photo of the product.
The inside of the packagings for timing belt kits plus water pump has also been optimized: here you will now find two cartons - one for the timing belt kit and the other for the water pump. By packaging the two elements individually, the contents are better protected and guarded against any sliding around and damage.
Enhanced product protection was also the aim of converting the packaging for timing belt kits. In future, a partition will be used to provide optimal protection for the individual components if this extra protection is required. This also has an impact on the format: "Whereas the packaging previously had an upright design, it is now flat and enables better product presentation and optimized removal of the product because of the large lid," explains Borries.
The packagings for all the Power Transmission Group's other products will also be gradually converted from January 2014 onwards.
With sales of ?32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has more than 177,000 employees in 46 countries.
The ContiTech division numbers among the leading suppliers of a host of technical rubber products and is a specialist for plastics technology. The division develops and produces functional parts, components and systems for the automotive industry and other important industries. ContiTech currently has a workforce of around 29,500 employees. In 2012 it recorded sales of approximately ?3.7 billion.
With sales of ?32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has more than 177,000 employees in 46 countries.
The ContiTech division numbers among the leading suppliers of a host of technical rubber products and is a specialist for plastics technology. The division develops and produces functional parts, components and systems for the automotive industry and other important industries. ContiTech currently has a workforce of around 29,500 employees. In 2012 it recorded sales of approximately ?3.7 billion.
Datum: 11.12.2013 - 11:57 Uhr
Sprache: Deutsch
News-ID 323317
Anzahl Zeichen: 2670
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Hanover
Kategorie:
Family
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