Constellation Takes the Stress Out of Choosing Wines for the Holidays with Industry-First Mobile App Features
(Thomson Reuters ONE) -
~New technology assists consumers with selecting wines and finding the closest
stores to purchase the products~
SAN FRANCISCO, CALIF., DEC. 16, 2013 - Constellation Brands, Inc. (NYSE: STZ and
STZ.B), a leading beverage alcohol company, announced just in time for the
holidays that it has collaborated with Hello Vino, the most popular wine app
among U.S. consumers, to pioneer digital-based technology via smartphones that
allows consumers to quickly and easily identify the perfect wine for every
occasion, while also locating the nearest retailer to purchase the wine.
Constellation is the first company in the wine industry to deliver retail store
location data with real-time wine recommendations utilizing a mobile wine app,
alleviating stress for wine consumers this holiday season.
"Consumers can be overwhelmed by choosing a wine to go with a particular meal or
occasion. A mobile app is the perfect vehicle for wine recommendations, since
the smartphone allows for a personal, informative and location-specific
experience," said Ed LeMay, senior vice president, Marketing Services,
Constellation Brands.
This year, Constellation has taken its relationship with Hello Vino one step
further by integrating product locator technology. In addition to having wine
recommendations right at their fingertips, consumers can now easily access
directions to the closest retailer where they can purchase the product.
"Constellation's new product locator allows Hello Vino to bridge the digital and
physical worlds, driving mobile app users to a nearby retailer to complete their
purchase," said Jeff Maddux, senior technical director, Hello Vino. "This
provides a valuable utility for wine discovery, and now, wine purchases."
For the 2013 holiday season, Hello Vino anticipates targeting close to 850,000
consumers through location-specific push notifications sent to users'
smartphones in the Northeast, Southeast and Midwest for Constellation's wines
including Mark West, Woodbridge by Robert Mondavi, The Dreaming Tree, Clos du
Bois, Ruffino and Robert Mondavi Private Selection. Constellation has also
integrated the product locator data into other mobile food and drink apps as
well as their brand Facebook pages.
"As a company, we strive to connect with consumers everywhere they are to drive
increased awareness and loyalty for our products," LeMay added. "Digital
marketing applications will continue to make it easier for these connections
resulting in strong consumer engagement, which is crucial in today's business
environment."
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B) is an S&P 500 Index and Fortune
1000® wine, beer and spirits company with more than 100 brands in its portfolio,
sales in approximately 100 countries, operations in about 40 facilities and
approximately 6,000 talented employees. Founded in 1945, Constellation has grown
to become the world's leader in premium wine and the number three beer company
in the U.S. with brands that people love, including: Arbor Mist, Black Box,
Blackstone, Clos du Bois, Estancia, Franciscan Estate, Inniskillin, Kim
Crawford, Mark West, Mount Veeder, Nobilo, Ravenswood, Rex Goliath, Robert
Mondavi, Ruffino, SIMI, Toasted Head, Wild Horse, Corona Extra, Corona Light,
Modelo Especial, Negra Modelo, Pacifico, Tsingtao, Victoria, Black Velvet
Canadian Whisky and SVEDKA Vodka.
Based in Victor, N.Y., the company believes that industry leadership involves a
commitment to its brands, to the trade, to the land, to investors and to people
around the world who turn to our products when celebrating big moments or
enjoying quiet ones. We express this commitment through our vision: to elevate
life with every glass raised. To learn more, visit www.cbrands.com.
CONTACTS
Media
Angela Howland Blackwell 585-678-7141
Cheryl Gossin: 585-678-7191
Investor Relations
Patty Yahn-Urlaub: 585-678-7483
Bob Czudak: 585-678-7170
Clos du Bois featured on December's Hello Vino wine app.:
http://hugin.info/143788/R/1749955/589503.jpg
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Constellation Brands Inc via GlobeNewswire
[HUG#1749955]
Unternehmensinformation / Kurzprofil:
Datum: 16.12.2013 - 15:32 Uhr
Sprache: Deutsch
News-ID 324611
Anzahl Zeichen: 5116
contact information:
Town:
Victor
Kategorie:
Business News
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