DGAP-News: Ströer starts the world's largest moving image network with national reach in out-of-home advertising
(firmenpresse) - DGAP-News: Ströer Out-of-Home Media AG / Key word(s): Product Launch
Ströer starts the world's largest moving image network with national
reach in out-of-home advertising
01.12.2010 / 17:53
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Cologne, December 1, 2010
Ströer starts the world's largest moving image network with national reach
in out-of-home advertising
- By the end of 2011, the network will include 1,000 locations in more
than 200 train stations
Today, the Ströer Group, one of Europe's leading providers of out-of-home
advertising, based in Cologne, kicked off the creation of the world's
largest moving image network with national reach in out-of-home
advertising. The first columns in the central train stations of Berlin,
Bamberg, Bremen, Saarbrücken and Trier were connected from Munich. In the
coming months, the 200 most frequented train stations in Germany will be
equipped with the new digital medium. Ströer controls the entire network in
real time from Munich through their subsidiary, Infoscreen.
The new network offers new opportunities to customers who want to launch
national advertising or present offers on short notice. Through digital
online booking features for the channel, advertisers can reduce the lead
time for campaigns to virtually zero and act on very short notice. For the
first time in the history of out-of-home advertising, customers can use the
Out-of-Home-Channel to book reach, not just locations. A connected feature
is time-line marketing: Advertisers can tailor their messages exactly to
their target groups. Mondays through Fridays between 6 and 9 a.m., for
instance, they can reach business travellers and professionals, while the
target group of young urbans, which is just as important and has just as
much purchase power, can be found at train stations between noon and 3 p.m.
as well. Market research data confirms the daily streams of visitors to the
train stations and can guarantee target-group-specific messaging with the
respective bookings. Moreover, advertising messages for moving images can
now be regionalized based on location for the first time: People in
Frankfurt, Munich or Berlin can be addressed directly through the spots on
the Out-of-Home-Channel.
Advertising customers, who want to cascade their campaigns or change them
on short notice, receive access to the channels to enable them to adjust
their creatives online.
'The new medium means a true revolution in out-of-home advertising. Next to
TV and internet, we are now establishing the third channel for moving
images in Germany's biggest train stations. There, the new channel is
already reaching more than 20 percent of the general population and can
make brands and brand messages very visible in one go. The
Out-of-Home-Channel is an effective campaign element, especially for big
brands with the goal of visualizing emotions,' says Udo Müller, CEO of
Ströer Out-of-Home Media AG in Cologne.
Today, visitors walking through Berlin's central station are accompanied on
their way to the trains and in the shopping arcades by commercials and
news. The columns are adapted to the shopping arcade situation in a train
station: Depending on the location, they are placed only a few metres apart
in groups of three or as if in a gallery. They are displaying imagessimultaneously. By the end of 2010, the moving image network will comprise
200 locations. By the end of the second quarter of 2011, there will be 700
screens, and more than 1,000 screens will be in operation by the end of
2011. The 60- to 70-inch displays offer excellent image quality with full
HD resolution. Since several screens are run synchronized, they dominate
perception and attract a lot of attention.
A continuous programming loop has 180 seconds, comprised of 150 seconds of
advertising and 30 seconds of content such as news, weather or cultural
event tips. Demand among advertising customers is great. International
clients such as Vodafone or O2 have already booked the starter package for
December.
About Ströer
Ströer Out-of-Home Media AG specialises in all forms of outdoor advertising
- from the traditional poster and advertising on public transport shelters
and vehicles to digital and interactive media. The company markets over
280,000 advertising spaces and is one of the leading out-of-home
advertisers in Europe. In terms of sales, Ströer is number 1 in their core
markets of Germany, Turkey and Poland.
The company provides its customers in these markets with extensive networks
for national advertising campaigns. The Ströer Group employs about 1,700
people in over 60 locations. The Ströer Group's portfolio consists of a
wide range of different out-of-home advertising products. In terms of
advertising media and street furniture, Ströer values top quality,
innovation and design competence. The Group's products set standards for
the design of public space. Ströer street furniture has so far received 27
international awards. For more information about the company, please visit
www.stroeer.com
Media Contact
Claudia Fasse
Ströer Out-of-Home Media AG
Head of Corporate Communications
Ströer Allee 1
50999 Cologne
Phone: + 49 (0)2236 / 96 45-246
Fax: + 49 (0)2236 / 96 45-6246
E-mail: cfasse(at)stroeer.de
www.stroeer.com
IR Contact:
Stefan Hütwohl
Ströer Out-of-Home Media AG
Director Group Finance and Investor Relations
Ströer Allee 1 | D-50999 Cologne, Germany
Phone: +49 (0)2236 / 96 45-338
Fax: +49 (0)2236 / 96 45-6338
E-Mail: ir(at)stroeer.de
End of Corporate News
01.12.2010 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
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Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Ströer Out-of-Home Media AG
Ströer Allee 1
50999 Köln
Deutschland
Phone: +49 (0)2236.96 45 0
Fax: +49 (0)2236.96 45 299
E-mail: info(at)stroeer.com
Internet: www.stroeer.de
ISIN: DE0007493991
WKN: 749399
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Hamburg, München, Düsseldorf, Berlin,
Stuttgart
End of News DGAP News-Service
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105237 01.12.2010
Datum: 01.12.2010 - 17:53 Uhr
Sprache: Deutsch
News-ID 32775
Anzahl Zeichen: 0
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Kategorie:
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