DGAP-News: Global Dynamix Solutions GB PLC: GREAT OUTDOOR NETWORK ANNOUNCES STRATEGIC ALLIANCE WITH GLOBAL DYNAMIX SUBSIDIARY CLEAN LIGHT GREEN LIGHT
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Global Dynamix Solutions GB PLC: GREAT OUTDOOR NETWORK ANNOUNCES
STRATEGIC ALLIANCE WITH GLOBAL DYNAMIX SUBSIDIARY CLEAN LIGHT GREEN
LIGHT
11.01.2011 / 11:45
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The Great Outdoor Network (GON) announces a new strategic alliance with its
most recent corporate sponsor Clean Light Green Light (CLGL). Clean Light
Green Light, one of the largest LED lighting manufacturers in the world,
has recently signed on with the GON as a charter sponsor of its new
Corporate Social Responsibility (CSR) initiative, which includes a focus on
bringing environmentally oriented products and services into the mainstream
of the Out Of Home (OOH) advertising industry. The GON, with its vast
international membership will act as the primary portal for CLGL to deliver
its corporate message to the OOH industry.
Out of Home Advertising is one of six primary media channels to deliver
advertising messages. OOH is considered all media that does not include TV,
Radio, Print, Internet or Mobile media. Advertising channels within the
OOH category include alternative media such as Aerial Advertising, Aquatic
Advertising, Digital Screens, Arena Advertising, Transit Advertising and of
course traditional outdoor media such as Billboards and Bulletins.
'The OOH industry is exactly the type of application where CLGL products
offer a compelling win-win proposition by improving the visual impact,
industry profitability, and contributing to conservation of our energy
resources.' says Maria Hondros, VP Communications for Clean Light Green
Light. 'GON is a dynamic innovator in the outdoor and out of home
advertising sector and we are thrilled be a charter sponsor of their
Corporate Social Responsibility initiative as it is representative of
CLGL's mission and philosophy.'
Beginning January 2011, the GON will showcase the new opportunity to
utilize Clean Light Green Light's sustainable lighting products to media
companies and outdoor media vendors through www.GreatOutdoorNetwork.com.
Robert Shockey, CEO of the GON: 'We are very excited to be entering into
this landmark association with Clean Light Green Light. As the GON begins
its eighth year as the largest U.S. business-to-business hub servicing the
OOH industry, we felt very strongly that Corporate Social Responsibility
(CSR) had to be a prime component of our new mission statement. Clean Light
Green Light exemplifies the type of company whose products and services we
want to support in their mission to make all commercial lighting
applications more sustainable.'
In 2011 the GON will be implementing its campaign to make thousands of
billboards across America green billboards. In addition to the reduced
energy requirements which translate to significant fiscal savings, LED
lighting also provides superior color rendering in both daylight and night
time settings.
Says Shockey: 'This initiative is more than improving the look and colors
of advertising on our highways. Conversion to sustainable lighting makes a
huge contribution towards reducing energy demands for our local
communities. Not to mention the fact that since LED bulbs only need to be
changed every 25-35+ years, they also increase worker's safety improving
OOH vendors'compliance with OSHA guidelines while simultaneously reducing
maintenance costs resulting in additional savings. Overall, advertisers now
have a meaningful opportunity when selecting billboards for a campaign
because they now have an option that is in line with their own social and
environmental messages.'
About Global Dynamix Solutions GB PLC
Wholly owned U.S. subsidiary Clean Light Green Light (CLGL) develops,
manufactures, and sells commercially viable LED lighting designed to
retrofit into existing infrastructure as well as new construction. Started
ten years ago, CLGL has demonstrated success in producing cost effective,
superior quality lighting solutions that provide substantial energy and
fiscal savings while reducing the carbon footprint. CLGL is a world leader
in the LED general illumination market and is one of the fastest-growing
businesses in the LED lighting industry. CLGL is headquartered in Mount
Clemens, Michigan and engages in global trade. To find out more, please
visit www.cleanlightgreenlight.com and http://global-dynamix-aktie.com
** END OF NEWS RELEASE **
Global Dynamix Solutions GB PLC (DE: G6L Frankfurt, Xetra) is an
independent, exchange listed company operating in the segment of
'environmental services'.
This news release may contain certain forward-looking statements,
expectations, intentions, strategies and beliefs regarding the future. All
statements contained herein are based upon information available to the
management of Global Dynamix Solutions GB PLC as of the date hereof, and
actual results may vary based upon future events, both within and without
the control of the management, including risks and uncertainties that could
cause actual results to differ materially.
Management does not take any responsibility to update the contents of this
News Release in case new aspects arise or new conditions change the facts
available.
Registered office:
Global Dynamix Solutions GB PLC, 14 Hanover St., Hanover Square, W151GH
London, UK
Stock Exchanges: Frankfurt, Xetra
ISIN: GB00B4P15B15 WKN: A1C7RS
Contact: Steve Simon
Investor Relations Coordinator
Global Dynamix Solutions GB PLC
415-932-8602
End of Corporate News
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11.01.2011 Dissemination of a Corporate News, transmitted by DGAP - a
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The issuer is solely responsible for the content of this announcement.
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Media archive at www.dgap-medientreff.de and www.dgap.de
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108620 11.01.2011
Datum: 11.01.2011 - 11:45 Uhr
Sprache: Deutsch
News-ID 32979
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