DGAP-News: Powerland AG consistently promotes growth strategy
(firmenpresse) - DGAP-News: Powerland AG / Key word(s): Product Launch/Market Report
Powerland AG consistently promotes growth strategy
20.05.2011 / 10:30
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Powerland consistently promotes growth strategy
- Six new stores opened until the end of April 2011
- The first self-operated flagship store in Shanghai and nine further
stores will follow until the end of June 2011
- New Fall / Winter collection launched with Francesco Turchi
Frankfurt / Main, 20 May 2011 - Powerland AG (Prime Standard / ISIN
DE000PLD5558), leading Chinese manufacturer of exclusive luxury handbags
and leather goods and listed on the Frankfurt Stock Exchange since 11 April
2011, has opened six new stores and hence implements its expansion strategy
announced at their IPO.
Until the end of April 2011 Powerland opened six new stores for their
exclusive leather goods in Chinese metropolitan cities. Two stores were
opened in the provincial capital of Zhengzhou (seven million inhabitants),
one Powerland store each was opened in the provincial capitals Chengdu (ten
million inhabitants), Taiyuan (three and a half million inhabitants) and
Yinchuan (one and a half million inhabitants) and another store was opened
in the major city and seaport Dalian (six million inhabitants). By the end
of June 2011, the first self-operated flagship store of Powerland AG in
Shanghai and another nine new openings of exclusive stores will follow.
With a total of 16 openings in the first half of fiscal year 2011, and
further expansion of stores in the second half Powerland is on track to
achieve the targeted growth objectives for 2011.
About 70 percent of the proceeds from the IPO, which amounts to roughly 75
million Euro, will be invested in the expansion of the Company's store
network. By 2013, the number of Powerland stores will be stocked up from
116 to 300 stores. Besides the continuous expansion of franchised stores,
another emphasis lies on the opening of about 70 self-operated stores in
prime locations in Chinese tier one and two cities as well as airports.
Another key success factor for Powerland to achieve its growth targets is
the increase of brand recognition through marketing activities. Powerland
positioned itself as a Chinese brand with European heritage and introduced
its new 2011 fall and winter collection in Beijing and Guangzhou. The
introduction of the new collection was opened by an interview with
Powerland designer Francesco Turchi, which was broadcasted on the internet
by Chinese state-run television programme China Central Television (CCTV),
and a fashion show afterwards.
On the third and final day of the conference the collection was presented
in Guangzhou to about 40 franchised distributors and 100 representatives of
the high level management of department stores as well as to a delegation
from the Chinese Leatherwear and Bags Association. Pictures of this event
were broadcasted live to New York's Time Square.
Powerland AG will release its report on the business performance in the
first quarter of the fiscal year 2011 on 24 May 2011.
Contact:
HFN Kommunikation GmbH
Daniela Münster
PR for Powerland
Phone +49 6196 77 641 20
E-Mail: pr(at)powerland.ag
PvF Investor Relations
Jörg Peters
IR for Powerland
Phone: +49 172 674 97 92
E-Mail: ir(at)powerland.ag
About Powerland
Powerland (ISIN DE000PLD5558, WKN PLD555, Ticker Symbol 1PL) is a leading
Chinese producer of fashionable luggage and bags with a main focus on
high-quality luxury women's handbags made of genuine leather. Powerland
operates two business segments - a luxury segment under the Powerland brand
and a casual segment under the Sotto brand. Powerland's operating
subsidiaries are located in Fujian province and Guangdong province in
China. In 2010, Powerland realised group sales of EUR 112.6 million, an
operating profit (EBIT) of EUR 27.0 million and a net profit of EUR 22.6
million. At present, Powerland employs approximately 1,075 employees.
Additional information may be found under www.powerland.ag
Disclaimer
This publication constitutes neither an offer to sell nor a solicitation to
buy securities of Powerland AG. The shares have already been sold.
This document is not an offer of securities for sale or a solicitation of
an offer to purchase securities in the United States. The shares of
Powerland AG (the 'Shares') have not been registered under the U.S.
Securities Act of 1933, as amended (the 'Securities Act') and may not be
offered or sold in the United States unless registered under the Securities
Act or pursuant to an exemption from such registration. There will be no
public offering of the Shares in the United States and the Shares will not
be registered under the Securities Act.
This document is only being distributed to and is only directed at (i)
persons who are outside the United Kingdom or (ii) to investment
professionals falling within Article 19(5) of the Financial Services and
Markets Act 2000 (Financial Promotion) Order 2005 (the 'Order') or (iii)
high net worth entities, and other persons to whom it may lawfully be
communicated, falling within Article 49(2)(a) to (d) of the Order (all such
persons together being referred to as 'relevant persons'). The Shares are
only available to, and any invitation, offer or agreement to subscribe,
purchase or otherwise acquire such securities will be engaged in only with,
relevant persons. Any person who is not a relevant person should not act or
rely on this document or any of its contents.
End of Corporate News
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20.05.2011 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Language: English
Company: Powerland AG
Westhafentower
60327 Frankfurt am Main
Deutschland
Phone: +49 172 - 67 49 792
Fax: +49 6196 - 777 99 66
E-mail: info(at)powerland.ag
Internet: www.powerland.ag
ISIN: DE000PLD5558
WKN: PLD555
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
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125588 20.05.2011
Datum: 20.05.2011 - 10:30 Uhr
Sprache: Deutsch
News-ID 34159
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Kategorie:
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