Healthcare professionals' use of digital channels has positive impact on prescription intention
(Thomson Reuters ONE) -
Healthcare professionals' use of digital channels has positive impact on
prescription intention
Paris, October 14, 2014 - Cegedim Strategic Data (CSD), a leading provider of
healthcare market research, has released result highlights of its online study
among healthcare professionals (HCPs) regarding their use of digital
channels[1] for online product information searches and the impact on
their prescription intention.
The study of 3,500 physicians (>24,000 product searches) conducted in June 2014
covered Brazil, China, France, Italy, Spain, and UK. Survey results include
physicians from primary and secondary care disciplines.
Result highlights
For five of the six countries surveyed (UK, France, Italy, Spain, China)
pharmaceutical company websites are the most commonly used online resource when
healthcare professionals are searching for product information. In Brazil brand
specific websites are the most common choice among HCPs.
The use of social media sites such as Facebook and Twitter for sourcing product
information appears to be minimal amongst HCPs (<=5%) for most of the countries,
except for Brazil where 10% of respondents indicated social media as a source of
information.
The study shows that online sources of information can influence prescribing
intent positively. The most significant influence differs between countries, for
example in France brand specific websites appear to have the most positive
impact where 47% of respondents indicated that the information has a positive
impact on their prescription intention.
In China, online journals/publications appear to have the most impact on
prescription intentions where 46% of respondents indicated the positive
influence of these sources on their prescription intention.
Christopher Wooden, Vice President CSD Global Promotion audits observed, "These
results demonstrate clearly that physicians view the industry as a source of
trustworthy product information. Brand teams and marketers do well to leverage
these digital points of contact. Such engagement, aligned with the right
multichannel platform can deliver even more value to HCPs."
About Cegedim Strategic Data (CSD) is a leading market research company dedicated to the
Cegedim healthcare industry and operating worldwide.
Strategic With over 40 years' experience in the pharmaceutical industry, Cegedim Strategic
Data: Data offers a comprehensive range of market research services and solutions to its
customers, which include more than 50 global and 500 local pharmaceutical
companies. CSD integrates primary and secondary analyses with its medical
expertise to meet its customer's research needs. To learn more, please visit our
website: www.cegedimstrategicdata.com and follow Cegedim Strategic Data on
Twitter (at)CSDCegedim.
About Founded in 1969, Cegedim is a global technology and services company specializing
Cegedim: in the healthcare field. Cegedim supplies services, technological tools,
specialized software, data flow management services and databases. Its offerings
are targeted notably at healthcare industries, life sciences companies, healthcare
professionals and insurance companies. The world leader in life sciences CRM,
Cegedim is also one of the leading suppliers of strategic healthcare industry
data. Cegedim employs 8,000 people in more than 80 countries and generated revenue
of ?902 million in 2013. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com and follow Cegedim on
Twitter: (at)CegedimGroup.
Contacts: Pauline FAHEY Aude BALLEYDIER Guillaume DE CHAMISSO
Cegedim Strategic Data Cegedim PRPA Agency
Marketing and Media Relations Press Officer
Communications Tel.: +33 (0)1 49 09 68 81 Tel.: +33 (0)1 77 35 60 99
Tel.: +33 (0)1 aude.balleydier(at)cegedim.com guillaume.dechamisso(at)prpa.fr
49 09 83 87
pauline.fahey(at)cegedim.com
--------------------------------------------------------------------------------
[1] Digital Channels = Pharmaceutical company websites, Brand specific websites,
Online medical journals/publications, Physician online communities, General
social media
HCPs' use of digital channels:
http://hugin.info/141732/R/1862501/653452.pdf
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: CEGEDIM STRATEGIC DATA via GlobeNewswire
[HUG#1862501]
Unternehmensinformation / Kurzprofil:
Datum: 14.10.2014 - 08:30 Uhr
Sprache: Deutsch
News-ID 343644
Anzahl Zeichen: 5674
contact information:
Town:
Boulogne-Billancourt Cedex
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 186 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Healthcare professionals' use of digital channels has positive impact on prescription intention"
steht unter der journalistisch-redaktionellen Verantwortung von
CEGEDIM STRATEGIC DATA (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
