Hootsuite Announces Social Business Benchmark
Survey Conducted by Harris Poll on Behalf of Hootsuite Finds Benefits of Social Media Are Also Source of Challenges for Organizations
(firmenpresse) - NEW YORK CITY, NEW YORK -- (Marketwired) -- 10/22/14 -- Editors Note: There is an image associated with this press release.
, the world's most widely used social relationship platform, today released its survey on social adoption in the enterprise from . The showed that the majority of organizations surveyed believe social media is critical to staying competitive and engaging audiences, yet they face challenges in deriving value from the data they mine from social and aligning departments.
"While social media is a part of everyday life for consumers, effectively integrating social in the workplace hasn't been as easy," said , CEO of Hootsuite. "Nearly all survey respondents agreed that social data can improve the bottom line, yet turning that data into something actionable can be a challenge. Our focus on building an intuitive platform and education solutions is to address this problem and help organizations unlock the rewards of social media across the enterprise."
Eighty-four percent of respondents recognize the importance of using social media to enhance relationships with existing customers and 79 percent value the ability to monitor external conversations about their company. However, 67 percent of those surveyed find it difficult to assess the effectiveness of social media activities and another 60 percent cite that taking data gathered from social media and turning it into something actionable is a challenge for their company. This highlights a missed opportunity by many organizations to translate digital interactions into valuable action, given 's recent report that organizations can unlock up to $1.3 trillion in annual business value using social technologies.
Key Findings:
This survey was conducted online by Harris Poll on behalf of Hootsuite. More than 750 interviews were collected among current or prospective clients of Hootsuite in the U.S., Canada, U.K., Germany, Australia, Indonesia, Singapore and Malaysia. Interviews were conducted in English and took place between January 7, 2014 and October 1, 2014. Invitations were sent by Harris Poll and no mention of Hootsuite was made.
To learn more about The Hootsuite Social Business Benchmark, on Wednesday, November 5, 2014 at 8:00am PT / 11:00am ET / 4:00 pm GMT, hosted by Hootsuite's , vice president of customer experience and community, and , senior product marketing manager.
To address this gap in scaling social, Hootsuite also unveiled its today, a new initiative for equipping large, global agencies with the education, tools and support to accelerate enablement of social business across their enterprise clients.
More Information:
- Webinar:
- Blog Post:
- Media Kit:
About Hootsuite
Hootsuite is the world's most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at .
To view the image associated with this press release, please visit the following link:
Contacts:
Cher Lee
(at)_CherLee_
Senior Communications Manager, Hootsuite
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Datum: 22.10.2014 - 13:07 Uhr
Sprache: Deutsch
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