Publicis Groupe Acquires RUN and Reinforces Expertise In Programmatic
(Thomson Reuters ONE) -
PUBLICIS GROUPE ACQUIRES RUN
AND REINFORCES EXPERTISE IN PROGRAMMATIC
Real-Time Data Management and
Multi-Channel Programmatic Buying Platform
to Become Part of Vivaki And Starcom MediaVest Group
Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] announced today the
acquisition of RUN, a real-time data management and multi-channel programmatic
buying platform, with unique mobile capabilities, enabling marketers to execute
data-driven campaigns.
RUN's unique mobile-focused data management platform (DMP) organizes and links
diverse consumer data sets captured from multiple sources, including cellular
carriers and Internet Service Providers (ISPs). It was built to leverage and
maximize the value of information from mobile service carriers and
connected devices, including location, CRM activities, behavioral and
demographic insights. To date, RUN has identified over 800MM unique consumer
profiles globally. RUN's platform also provides transparent, immediate and
actionable insights and analytics that enable both precision targeting and more
effective ad spend. RUN's omni-channel demand-side platform (DSP) powers data-
driven media buying at scale; while its activation platform executes cross-
device marketing campaigns across multiple formats including display and video.
This acquisition is in line with Publicis Groupe's 2018 strategic plan to earn
50% of its revenue from digital - today representing 41.6%. The Groupe is highly
invested in technology, data, content, social and programmatic across all
channels and devices. Publicis Groupe has anticipated the need for clients to
embrace programmatic as an irreplaceable component of their digital marketing
plans, and this acquisition marks the first of its kind for the Groupe. More
recently, Publicis Groupe has sealed a number of important partnerships across
programmatic, including with AOL and VivaKi's leading programmatic solution,
Audience on Demand (AOD).
The platform will be aligned with Starcom MediaVest Group (SMG) and will be
available as a resource to all networks of the Groupe, including
ZenithOptimedia, DigitasLBi and Razorfish. Specifically, VivaKi will leverage
RUN's DMP and DSP technology for Publicis Groupe-wide solutions that further
enhance the leadership of Audience on Demand, the programmatic solution operated
by Publicis Groupe.
RUN delivers competitive advantage in unique user data to power addressability
and analytics, as well as cross-platform capabilities in a single platform. As
time spent on mobile devices continues to grow, according to eMarketer, mobile
ad spend is expected to increase from $8.5BN in 2013 to $31BN in 2017.
RUN's industry-leading mobile focused technology platform is uniquely positioned
to strengthen targeting methodologies that truly measure consumer behavior,
media usage and location based information.
RUN will retain its name, management team and structure and operate as a
standalone unit within Starcom MediaVest Group. Headquartered in New York City,
RUN currently operates and reaches 50 countries.
Seth Hittman, CEO of RUN, commented: "We've seen dramatic changes in the ways
agencies are operating, relying more and more on data management and technology
platforms to thrive in a connected world. We're truly thrilled to join VivaKi
and SMG, and integrate our platform and full suite of products into their media
operations around the world. Both organizations are taking yet another great
leap forward on behalf of their clients by bringing data management solutions in
house and innovating a new model focused on mobile."
Laura Desmond, Global CEO of Starcom MediaVest Group, added: "This acquisition
will accelerate Publicis Groupe's digital capabilities in the mobile space. The
role of the agency has changed. We are no longer negotiating on traditional
currencies. We're negotiating on data and technologies. RUN provides the
opportunity to break down walled gardens of data across all screens and devices
to become a real, meaningful differentiator in how we service current clients
and beyond."
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. The Groupe offers a full range of services and
skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi, Nurun), advertising
(BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs,
corporate communications and events (MSLGROUP), media strategy, planning and
buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications,
with Publicis Healthcare Communications Group (PHCG), and finally, brand asset
production with Prodigious. Present in 108 countries, the Groupe employs 63,000
professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences
matter. They enhance lives and build brands. We bring brand experiences to life
through SMG's three global award winning agency brands: MediaVest, Starcom and
Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions
International Festival of Creativity. SMG was also named Festival of Media
Global Network of the Year for the second year in a row, and the fourth time in
the last six years. Ranked the number one global media network in billings in
the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of
human experience strategists, investment specialists, content creators and
digital & technology experts. With over 8,000 employees in 130 offices
worldwide, SMG partners with the world's largest marketers including The Coca-
Cola Company, P&G, Samsung, and Walmart, as well as new establishment brands
including Spotify, Twitter and Airbnb. SMG is part of Publicis Groupe [Euronext
Paris FR0000130577, CAC 40], one of the world's leading communications groups.
Contacts
Publicis Groupe
Peggy Nahmany Corporate Communications + 33 (0)1 44 43 72 83
Martine Hue Investor Relations + 33 (0)1 44 43 65 00
Stéphanie Constand Investor Relations + 33 (0)1 44 43 74 44
Starcom MediaVest Group
Lauren Hurvitz Corporate Communications +1 (917) 683-5118
Abby Dow Corporate Communications +1 (847) 899-6287
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
[HUG#1866484]
Unternehmensinformation / Kurzprofil:
Datum: 28.10.2014 - 17:45 Uhr
Sprache: Deutsch
News-ID 347624
Anzahl Zeichen: 8082
contact information:
Town:
Paris
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 186 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Publicis Groupe Acquires RUN and Reinforces Expertise In Programmatic"
steht unter der journalistisch-redaktionellen Verantwortung von
Publicis Groupe (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
