Metro International signs joint venture and franchise agreement in
Ecuador>
Metro International signs joint venture and franchise agreement in Ecuador
(Thomson Reuters ONE) - Metro International S.A. ("Metro International"), the internationalnewspaper group, today announced that it has entered into a jointventure and franchise agreement in Ecuador with the leading mediagroup Grupo Hoy, which publishes the existing free newspapers MetroHoy in Quito and Metro Quil in Guayaquil (together "Metro Ecuador").Grupo Hoy is also engaged in other media business such as paidnewspapers, TV, radio, internet and mobile services.Metro Ecuador will be re-launched under Metro International's globalnewspaper format on the 15th of July 2009. For this purpose, a newJoint Venture Company Diarios Unidos Del Ecuador S.A ("DIUNESA") hasbeen incorporated and has acquired 100% of Metro Ecuador. The Quitoedition was launched in 2001 and the Guayaquil edition in 2007. MetroEcuador is the fourth most read daily newspaper in the country.[1]Metro International will initially hold 15% equity interest inDIUNESA with an option to increase this shareholding in the future.Metro will account for its interest in the company as equityparticipation and will also receive franchise fees reflecting MetroInternational's operational support of the joint venture.Quito, the capital city of Ecuador, has 2.2 million citizens.Guayaquil, the largest city in Ecuador, has 2.6 million citizens andis the nation's principal port and business centre. With newspapersin both cities, Metro will reach a national advertising market worthUSD 913 million.[2]Following the launch of the two Metro editions in Ecuador, Metro willbecome the largest newspaper in Latin America with over 500,000 dailycopies distributed in six major cities in four countries: MexicoCity, Monterrey, Sao Paulo, Santiago de Chile, Quito and Guayaquil.Per Mikael Jensen, CEO Metro International commented: "Launching innew markets through franchise agreements with local partners hasproven to be a very efficient way for Metro International topenetrate new markets and to quickly establish a strong marketposition. The launch in Ecuador is in line with our global strategyto expand in growth markets such as Latin America where we, in spiteof the global economic downturn, are experiencing strong growth.Grupo Hoy has already built up a strong relationship with readers andclients for both Metro Hoy and Metro Quil. When combining thishealthy starting point with the implementation of MetroInternational's global newspaper format, the prospects for the Metrojoint venture in Ecuador become even more promising."Jaime Mantilla Anderson, President and CEO of Edimpres S.A. said: "Weare very pleased to have reached this agreement with MetroInternational as we believe that it will improve the market positionof our existing newspapers as well as of our Group. The partnershipwith Metro International is in fact unique as it is the first foreignnewspaper investment in our country."[1] Source: Kantar Media Research (2009)[2] Estimated gross advertising expenditure in 2009 (Source: ZenithOptimedia April 2009)For further information please contact:Per Mikael Jensen, CEO and President +44 (0)78 4167 3230Anders Kronborg, CFO +44 (0)79 1254 0800Pablo Mazzei, Managing Director Latin +562 421 5901America ***ABOUT METRO INTERNATIONAL AND METROMetro is the largest international newspaper in the world. Metro ispublished in over 100 major cities in 18 countries across Europe,North & South America and Asia. Metro has a unique global reach -attracting a young, active, well-educated Metropolitan audience of 17million daily readers.Metro International S.A. shares are listed on Nasdaq OMX Stockholmthrough Swedish Depository Receipts of series A and series B underthe symbols MTROA and MTROB.http://hugin.info/132142/R/1328597/313275.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
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" alt="EPT Disclosure - OJSC Polyus Gold>">Datum: 14.07.2009 - 09:00 Uhr
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