Summer Infant Partners With Little Me to Expand SwaddleMe Brand Presence
Co-Branding Agreement Provides Opportunity to Enter High End Department Stores and Specialty Retail
(firmenpresse) - WOONSOCKET, RI -- (Marketwired) -- 12/03/14 -- (NASDAQ: SUMR), a global leader in premium juvenile products, today announced that it has signed a license agreement with Little Me®, North America's premier newborn and infant clothing brand. Summer Infant's popular SwaddleMe® baby wraps will be made with Little Me fashions on soft cotton and muslin fabrics and co-branded for sale by high-end and specialty retailers. The award-winning SwaddleMe wrap helps keep babies sleeping safely on their backs while replacing loose blankets in the crib. The new co-branded product line is expected to launch in mid-2015.
"Our co-branding partnership with Little Me allows us to broaden Summer Infant's presence into higher-end department stores and specialty retail," said President and Chief Executive Officer Carol Bramson. "As the strongest infant apparel brand in these channels, Little Me is an ideal partner for us to raise the profile of our SwaddleMe brand."
Jeff Glick, President of the Little Me division at Mamiye Brothers agrees, stating, "We have great admiration for the SwaddleMe brand and how their blankets help protect the youngest of children. Moms know and trust both Little Me and SwaddleMe. Bringing them together in a new product line will offer them the ultimate quality in SwaddleMe blankets."
Little Me is North America's premier newborn and infant clothing brand. Founded in 1970, the brand specializes in creating stylish, fashionable and child appropriate baby apparel. Little Me offers a full range of product in layette playwear and sleepwear in both newborn and infant sizes. The company is well known and trusted for its emphasis on delivering quality, value, safety and comfort. With a strong heritage of celebrating the joy, innocence and fun of babyhood, the heart of Little Me is this time of exploration and delight -- the magical years when newborns transform into young toddlers. Little Me -- designed for babies with big dreams. For more information, please visit or follow the brand (at)LittleMe_Baby on Facebook, Twitter, Instagram and Pinterest.
Based in Woonsocket, Rhode Island, the Company is a global leader of premium juvenile products for ages 0-3 years, which are sold principally to large North American and international retailers. The Company currently sells proprietary products in a number of different categories, including nursery audio/video monitors, safety gates, durable bath products, bed rails, nursery products, strollers, booster and potty seats, swaddling blankets, bouncers, travel accessories, highchairs, swings, nursery furniture, and infant feeding products. For more information about the Company, please visit .
Certain statements in this release that are not historical fact may be deemed "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and the Company intends that such forward-looking statements be subject to the safe harbor created thereby. These statements are accompanied by words such as "anticipate," "expect," "project," "will," "believes," "estimate" and similar expressions, and include statements regarding the Company's expectations relating to the expected launch of the co-branded product line and impact on the Company's presence in department stores and specialty retail. The Company cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by such forward-looking statements, including the Company's ability to develop, market and launch new products; the Company's ability to grow sales with existing and new customers; and other risks as detailed in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2013, as amended, and subsequent filings with the Securities and Exchange Commission. The Company assumes no obligation to update the information contained in this release.
David Calusdian
Sharon Merrill Associates, Inc.
617-542-5300
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Datum: 03.12.2014 - 21:05 Uhr
Sprache: Deutsch
News-ID 357110
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